Interesting topic ! I have already suffered with two of such bodies and all my dream and hope shattered in developing myself in the field of PR. When I expressed my desire to join as a member in one of the PR association, I was asked by one of the honourable member to start one chapter in a city where hardly any PR activities take place. Inspite of that with all my enthusiasm I tried and failed.
R Sai Kumar
www.winmyindia.
--- In prpoint@yahoogroups
>
> I do agree with Jagannathan'
> conversation was started on a different subject. This is a separate
> topic altogether. However, if I were to add my two bits to what
> Jagannathan has said, PR in India is only focused on getting immediate
> coverage in the press. PR is much more than that. There is also no
> focus on long-term strategies, most agencies are not capabale, or fail
> to demonstrate that, specially with the servicing teams they put on
> clients. PR strategies, at most times, are driven by the company
> rather than the agency. There is a complete disconnect between what
> top management of a PR agency, who is involved in the pitch process,
> and the executives who service the account.
>
> Having said that, clients also need to understand that their business
> is not PR. You hire a PR agency because of their expertise in that
> domain. Do not try to dictate terms and coverage unless justified. PR
> agencies are at a lost most times when clients become unreasonable in
> demanding coverage and not understanding the nuances of the business.
>
> Though, this is a chicken and egg debate.
>
> Meanwhile, it has been over a year, and I'm still awaiting a reply
> from the secretary to my email asking details for membership of one
> supposedly reputed Indian PR Association.
>
> Regards,
> Rahul Varshneya
> Assistant Vice President - Branding & Communication
> AEGON Religare Life Insurance
>
>
> On Wed, Aug 5, 2009 at 10:33 PM, Shvetha.Sridhar<
> >
> >
> > Well, I agree with Subha and Mr.Jagannathan on the fact that PR
> > agencies/bodies are only concerned with the short term goals. I somehow
> > strongly feel that a lot of people associated with this industry are not
> > being very serious about it.
> > PR industry is yet to go a long way in India. It has to be given the
> > importance and credibility it needs, to become more organized. Who else but
> > we need to bring about this change.
> > Shvetha
> > Michigan, US
> >
> >
> > --- On Wed, 5/8/09, V Jagannathan <v_jagannathan@
> >
> > From: V Jagannathan <v_jagannathan@
> > Subject: Re: [prpoint] Why Indian PR bodies PRSI, PRCI, ABCI are not
> > professional?
> > To: prpoint@yahoogroups
> > Date: Wednesday, 5 August, 2009, 7:04 PM
> >
> >
> >
> > It only shows how web saavy PR bodies are. I wonder how they are advising
> > their clients on online strategy. I know for sure, PR agencies themselves
> > are not aware of the long term advantage of online strategy. They still work
> > on the short term goal of seeing some news about their clients in the print
> > media.
> >
> > Jagannathan
> >
> > --- On Wed, 8/5/09, Rashmi S <rsnbr@yahoo. com> wrote:
> >
> > From: Rashmi S <rsnbr@yahoo. com>
> > Subject: [prpoint] Why Indian PR bodies PRSI, PRCI, ABCI are not
> > professional?
> > To: prpoint@yahoogroups .com
> > Date: Wednesday, August 5, 2009, 5:06 PM
> >
> >
> >
> > Hi!
> >
> > From the day, humans learned the art of communicating; the word
> > 'communication'� has been in the limelight always. Innumerous books on the
> > ways of effective communication and the need for timely response for
> > customer satisfaction are being published regularly. This word has been
> > flashing and blinking everywhere.
> >
> > Being in the field of communication for just 2 years at Bangalore, I decided
> > to join Association of Business Communicators of India (ABCI) to add one
> > more feather to my cap and also to get a deeper insight about the
> > profession. I was quite impressed by their online membership form
> > (www.abci.in) . I duly filled the details and submitted it online and
> > awaited response from them. Seeing no reply, I mailed them but got no
> > response even after a week. All of us keep on reinforcing the significance
> > of quick apt response for effective customer satisfaction and image
> > management, which I found missing in an organization that has dedicated
> > itself to the development of the communication industry and its
> > professionals. The reason for joining such an association is to boost up my
> > communication skills. Now I am skeptical about being a member here because
> > their so called vision and mission do not match with their practices.
> >
> > Another key to effective communication is correct and up-to-date information
> > which is missing in the ABCI website. Correct me if I am wrong.
> >
> > My findings from their website:
> >
> > Upcoming events still carry January 2009 information
> > Under Membership FAQs, it has been indicated as four types of membership but
> > only three have been listed and explained. So which one should I consider?
> >
> > Just to get a picture of the plight of other pr bodies, I visited the PRCI
> > and PRSI websites. To my disappointment, in PRCI website most of the links
> > show the same page and information. Similar situation with PRSI website
> > also. Up-to-date information is missing in all the websites of PR bodies.
> >
> > Â I strongly feel that only interested people should take up the leadership
> > and responsibility of managing such non profit professional organizations.
> > Active involvement of young professional will also help in getting vibrant
> > and fresh ideas. Or there should be one central governing authority that
> > will constantly monitoring such associations or regional chapters and
> > improve the overall image of this industry. After all its all about efficacy
> > of communication.
> >
> > I will be happy if the young members of the group share the views, on this
> > unfortunate situation. Please also share your views as to how the
> > aspirations of young professionals like us can be met in India.
> >
> > Rashmi
> > Bangalore
> >
> >
> >
> > ____________
> > Yahoo! recommends that you upgrade to the new and safer Internet Explorer 8.
> >
> >
>
>
>
> --
> Regards,
> Rahul Varshneya
>
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