PR discussions: Re: [prpoint] Another debate - How do we compare on global benchmarks?

It is very true that the PRin India is more concerned with media relations rather than an holistic approach . All that we are concerned is about to get mileage for "private good " as against "public good" .Long term strategic goals have to detailed as against short term ones and if need arises be felixible enough to change and adapt rather than be rigid and then work for 'good will '. Every step or point towards achiving this good will is to keep the focus on the public be it internal or external.Perhaphs we will see that change in India soon and lets do that as early as possible not waiting for the change to happen but rather be the change we would like to see through forums like these

Asha Alexander Varghese

--- On Tue, 11/8/09, Sanjay <sanjaym@mastek.com> wrote:

From: Sanjay <sanjaym@mastek.com>
Subject: [prpoint] Another debate - How do we compare on global benchmarks?
To: prpoint@yahoogroups.com
Date: Tuesday, 11 August, 2009, 6:40 AM

We recently engaged with a leading PR agency in the US and the experience has been an eyeopener. They are far ahead of what I have ever experienced. The quality of talent and the understanding of 360 degree PR is far ahead of my experience here. The 'strategic' approach to PR rather than a pure 'media relations' approach is so very clear in each and every touch point of experience that I have had. The reporting , the proactive counsel, domain understanding is far superior.

The problem I guess is the quality of talent and that may be linked to the kind of investments that are made to train fresh talent.Perhaps also we do not get the best to join this field.

Sanjay Mudnaney

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Tuesday, August 11, 2009

Re: [prpoint] Another debate - How do we compare on global benchmarks?

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