Hi Narendiran Good morning. The current issue on 'magic of perception' is brilliant! Richard Gaunt's views and analysis on perception is an eye-opener having simply laid the objectives and imparativeness for organisations to comprehend and accept the importance to conduct such audits. Just to share with our forum team on a potential account we're trying to secure i.e a university highly ranked in Kuala Lumpur. Of late it has tremendously declined in its THES ranking and the challenge (for our organisation) is to reposition and rebrand the university to eventually attain the APEX status which has recently been introduced by the Highher Learning Ministry Why I share this scenario is because we are telling the senior management to embark on a 'perception stakeholders' audit as step 1. With the findings we would then conduct a workshop to realign the vision & mission statements and develop the three/four core messages that needs to to be communicated to the target audience. My views are that for a full blown PR exercise, serious practitioners should counsel clients to undertake an audit to gauge internal and external perception before putting forth the PR proponents. Presumptions without conducting the audits will not be realistic and transparency can be compromised. Thanks once again to the editorial team for sharing with us a very important PR tool. Keep up the great work guys! Best Shanthi Thiruchelvam Peak Communications KL, Malaysia --- On Mon, 8/3/09, Corporate ezine 'PR-e-Sense' <editor@corpezine.
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