PR discussions: Re: [prpoint] Knowledge sharing

Good to hear from BNK that the new generation communication professionals wannabe's are geared

up and aware. And all the time we think that the younger generation is brought up on twitter and youtube.

coffeedays and baristas. endless lounging.

Some of the most pertinent questions i have also faced while taking these guest lectures at colleges is

that they all want to know labout ethics of journalism -- hard put to tell them baba black sheep is dwindling.

yes, they laugh when they hear about public sector PR was carrying the chairman's black bag to the airport and fixing travel schedules. Today PR has graduated to high flown communication strategies -- without a communication plan for the next six months worked out in detail along with budgets , there is no way you can either enhance the reputation of the company or preserve it or prevent it from bad publicity.

yes, today's journalists dont take gifts ( how horrrendous were those gifts in our days -- coffee mugs, flasks, suit lengths, table lamps etc) today's freebees are entirely different. young communications managers

in companies can write about them.

cheers

ashok tn

ex PTI Economics Editor

ex Communications Advisor to

ALSTOM, BM, Telco, etc.

On Sat, Aug 22, 2009 at 5:18 PM, BNK <mailbnk@gmail.com> wrote:

I am just back from a guest lecture at Sophia for BMM students. All the charming girls from 1st, 2^nd and 3^rd year BMM were there attentively listening to what all I said on the relevance of PR and the PR-Media relationship.

I Discussed with them the evolution of PR as a professional input from errand or courier boys to strategic advisors and partners. Told them how we distributed sweets and arranged expensive gifts at Corporate bigwigs' media meets. And, also told them how the new generation journos do not accept any gifts.

Also explained the flow of news traffic, traffic jams and challenges for PR in catching the reporters early on.

The girls asked me:

You were a reporter during the Emergency? What kind of changes do you see now, as compared to 1975?

Are PR professionals part of media planning and buying to influence publishers (God, what a question?!)

Challenges for PR professionals in meeting their organisations' requirements?

Ethics in PR vis-à-vis journalism – How do you tackle the apparent clash of interest?

New age media – the credibility aspect?

Mind blowing – right?

I was absolutely stunned and at the same time was pleasantly surprised about the awareness levels of the future communication professionals.

They know about NDTV 24x7 as well and India News. They are not just flipping through Bombay Times. They do read the front page of TOI and the Ambani brothers war.

So, fellow professionals watch out the new communication brigade coming up. I understand that there are close to 100 colleges in Mumbai alone that teach mass communication!

--
Regards
BNK
Call: CDMA: 93210 48332
93200 48332
GSM: 90221 30842
Landline: 022-40558914

========
B N Kumar
CEO
Concept PR - Winner of "Agency of the Year 2007" award from PR Council of India
====================

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Monday, August 24, 2009

Re: [prpoint] Knowledge sharing - a GR8 experience!

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