Dear Narendra Ji,
You are absolutely right, my discussion reply was on the thread mails below my mail pertaining to perception of PR agency work profile and not commenting anything on any association. Indeed I’m happy that at least some professionals are taking out time in building such associations and that’s why I recommended if our group can also take the shape of an authorized association being a larger active group. Just a food for thought !!
Coming to your questions and my first line : Yes, an industry representing association to my mind is a body which can and is capable of taking onus of spreading the right information on norms, way of working, protocol etc to not just the young but old professionals of this field to keep them upgraded with top of the mind latest information. I’m sorry it is not about any association doing PR for any PR agency. Please allow me to explain this line below from my mail :
“I feel that is what is the real challenge in front of associations to spread awareness and information on the key performance areas of PR agencies around us”
In this I meant that slowly and gradually such authorized bodies and associations through online medium, e-mailers/magazines
I may be wrong thus thought to gather some expert views from the group !! After all Learning is a Life-Long exercise !!
Thanks,
Best Regards,
Poonam Rajkumar S.
Sr. Vice President
Corporate Communications & Branding
612 Acme Plaza,
M.V. Road,
Andheri (E), Mumbai-59
Main : (91-22) 022-4000 3600 ext. 606
Facsimile : (91-22) 022-40003699
Hand phone: : (91-22) 9820077588 / 9322077588
Website : www.angeltrade.
From: prpoint@yahoogroups
Sent: Thursday, August 06, 2009 2:07 PM
To: prpoint@yahoogroups
Subject: Re: [prpoint] Re: Why Indian PR bodies PRSI, PRCI, ABCI are not professional?
Poonamji:I fully endorse what all you said reg PR.But please do let us know where does the national PR body come in?Can such a body take up PR work for agency members? to publicise thier work? Does it make them 'professional' ? not doing such work makes them 'unprofessional'
I am aged.Old.Ignorant.
2009/8/6 POONAM SUKHIJA <POONAM.SUKHIJA@
Hi All,
I feel that is what is the real challenge in front of associations to spread awareness and information on the key performance areas of PR agencies around us.
The challenge is to communicate to the corporate that a PR Agency does not mean a Coverage Generating Machine.
Having said that, now the challenge is also on agencies to do a far greater job and do their brand positioning in a way with their good & far creative work which is just beyond the purview of only generating coverage for their clients. Definitely this is a bigger exercise and can’t be completed only by agencies alone, some counseling from agencies needs to be done in making corporate understand what effective communication means which includes many more specialized tasks to be accomplished like on-ground profiling, online initiatives, in-person dynamics, something which is far from only achieving a news coverage and is higher on the scale of overall communications exercise “Qualitatively”.
Needless to say that, Coverage driven PR is an integral part of the agencies bouquet of services but having said that it reaches the next level in terms of contributing towards the 360 degree communication & brand building exercise when it is not only effectively managing the clients media relations but also stake holder relations and image, internal communication and branding to the clients family i.e. the organization & it’s employees, effective external communication to customers & clients which are new to the clients brand and at last but not the least ways and means using best communication tools motivating the existing client base through an effective communication exercise as We must remember that:
“ One Satisfied customer of a Brand has the potential to become it’s Best Brand Ambassador, It’s Best Advocate, it’s Best Advertiser”
The challenge is far BIGGER………… but ACHIEVABLE ……..I really feel that Mr. Shrinivasan must ponder on taking this forum/ group of communication brains representing various industries to a “Next Level” …. May be convert this forum into a Physical FORUM / An Association where people meet and work towards achieving greater professionalism and pride in the stream of Effective PR.
Over to the Group !!
Best Regards,
Poonam Rajkumar S.
Sr. Vice President
Corporate Communications & Branding
Error! Filename not specified.
612 Acme Plaza,
M.V. Road,
Andheri (E), Mumbai-59
Main : (91-22) 022-4000 3600 ext. 606
Facsimile : (91-22) 022-40003699
Hand phone: : (91-22) 9820077588 / 9322077588
Website : www.angeltrade.
From: prpoint@yahoogroups
Sent: Thursday, August 06, 2009 9:54 AM
To: prpoint@yahoogroups
Subject: [prpoint] Re: Why Indian PR bodies PRSI, PRCI, ABCI are not professional?
Hi,
While everybody talks about PR is not just about press coverages but goes well beyond that, the onground reality is something else. Tell me how many corporates today sign the agency's cheque without looking at the coverage be it print or electronic.
Client's who understand the nuances of PR and the benefit that it brings to the table are very few.
Regards
Karthikk
--- In prpoint@yahoogroups
>
> I do agree with Jagannathan'
> conversation was started on a different subject. This is a separate
> topic altogether. However, if I were to add my two bits to what
> Jagannathan has said, PR in India is only focused on getting immediate
> coverage in the press. PR is much more than that. There is also no
> focus on long-term strategies, most agencies are not capabale, or fail
> to demonstrate that, specially with the servicing teams they put on
> clients. PR strategies, at most times, are driven by the company
> rather than the agency. There is a complete disconnect between what
> top management of a PR agency, who is involved in the pitch process,
> and the executives who service the account.
>
> Having said that, clients also need to understand that their business
> is not PR. You hire a PR agency because of their expertise in that
> domain. Do not try to dictate terms and coverage unless justified. PR
> agencies are at a lost most times when clients become unreasonable in
> demanding coverage and not understanding the nuances of the business.
>
> Though, this is a chicken and egg debate.
>
> Meanwhile, it has been over a year, and I'm still awaiting a reply
> from the secretary to my email asking details for membership of one
> supposedly reputed Indian PR Association.
>
> Regards,
> Rahul Varshneya
> Assistant Vice President - Branding & Communication
> AEGON Religare Life Insurance
>
>
> On Wed, Aug 5, 2009 at 10:33 PM, Shvetha.Sridhar<shgrd2002@..
> >
> >
> > Well, I agree with Subha and Mr.Jagannathan on the fact that PR
> > agencies/bodies are only concerned with the short term goals. I somehow
> > strongly feel that a lot of people associated with this industry are not
> > being very serious about it.
> > PR industry is yet to go a long way in India. It has to be given the
> > importance and credibility it needs, to become more organized. Who else but
> > we need to bring about this change.
> > Shvetha
> > Michigan, US
> >
> >
> > --- On Wed, 5/8/09, V Jagannathan <v_jagannathan@
> >
> > From: V Jagannathan <v_jagannathan@
> > Subject: Re: [prpoint] Why Indian PR bodies PRSI, PRCI, ABCI are not
> > professional?
> > To: prpoint@yahoogroups
> > Date: Wednesday, 5 August, 2009, 7:04 PM
> >
> >
> >
> > It only shows how web saavy PR bodies are. I wonder how they are advising
> > their clients on online strategy. I know for sure, PR agencies themselves
> > are not aware of the long term advantage of online strategy. They still work
> > on the short term goal of seeing some news about their clients in the print
> > media.
> >
> > Jagannathan
> >
> > --- On Wed, 8/5/09, Rashmi S <rsnbr@yahoo. com> wrote:
> >
> > From: Rashmi S <rsnbr@yahoo. com>
> > Subject: [prpoint] Why Indian PR bodies PRSI, PRCI, ABCI are not
> > professional?
> > To: prpoint@yahoogroups .com
> > Date: Wednesday, August 5, 2009, 5:06 PM
> >
> >
> >
> > Hi!
> >
> > From the day, humans learned the art of communicating; the word
> > 'communication'� has been in the limelight always. Innumerous books on the
> > ways of effective communication and the need for timely response for
> > customer satisfaction are being published regularly. This word has been
> > flashing and blinking everywhere.
> >
> > Being in the field of communication for just 2 years at Bangalore, I decided
> > to join Association of Business Communicators of India (ABCI) to add one
> > more feather to my cap and also to get a deeper insight about the
> > profession. I was quite impressed by their online membership form
> > (www.abci.in) . I duly filled the details and submitted it online and
> > awaited response from them. Seeing no reply, I mailed them but got no
> > response even after a week. All of us keep on reinforcing the significance
> > of quick apt response for effective customer satisfaction and image
> > management, which I found missing in an organization that has dedicated
> > itself to the development of the communication industry and its
> > professionals. The reason for joining such an association is to boost up my
> > communication skills. Now I am skeptical about being a member here because
> > their so called vision and mission do not match with their practices.
> >
> > Another key to effective communication is correct and up-to-date information
> > which is missing in the ABCI website. Correct me if I am wrong.
> >
> > My findings from their website:
> >
> > Upcoming events still carry January 2009 information
> > Under Membership FAQs, it has been indicated as four types of membership but
> > only three have been listed and explained. So which one should I consider?
> >
> > Just to get a picture of the plight of other pr bodies, I visited the PRCI
> > and PRSI websites. To my disappointment, in PRCI website most of the links
> > show the same page and information. Similar situation with PRSI website
> > also. Up-to-date information is missing in all the websites of PR bodies.
> >
> > Â I strongly feel that only interested people should take up the leadership
> > and responsibility of managing such non profit professional organizations.
> > Active involvement of young professional will also help in getting vibrant
> > and fresh ideas. Or there should be one central governing authority that
> > will constantly monitoring such associations or regional chapters and
> > improve the overall image of this industry. After all its all about efficacy
> > of communication.
> >
> > I will be happy if the young members of the group share the views, on this
> > unfortunate situation. Please also share your views as to how the
> > aspirations of young professionals like us can be met in India.
> >
> > Rashmi
> > Bangalore
> >
> >
> >
> > ____________
> > Yahoo! recommends that you upgrade to the new and safer Internet Explorer 8.
> >
> >
>
>
>
> --
> Regards,
> Rahul Varshneya
>
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