Thursday, August 6, 2009

Re: [prpoint] Why Indian PR bodies PRSI, PRCI, ABCI are not professional?

 

Hi Rashmi,
 
I disagree with a generalised sweeping observation all the  PRSI chapters are not professional. I do not know what has been your experience with the P.R.S.I. National chapter presently under the leadership of Dr.Ajit Pathak. 

This National chapter has been doing very well both professionally as well as academically .Some hiccups may have been there but by and large it has been doing well. Under his leadership certain State chapters also are doing well . I do agree there is lot of scope for improvement specially from the angle of professionalism. I also agree that the officebearers of these professional institutions should be committed with dynamic vision and willing to spare time not just sitting pretty in the chair and pass his/her time . This is what is generally lacking in many of our professional chapters. 

 Then there is lack of team spirit and the usual politics. Otherwise there would not have been a PRCI . Yet I do not think proper to make any general observation rather than comment on merit. Yet you have raised a very pertinent issue for giving a serious thought. Keep it up. I would suggest , please compile the responses of P.R. & Communication professionals including some journalists and post that compilation on the net unabridged so that some meaningful conclusions about the state of affairs can be drawn.

With best wishes,
K.C.Mouli.,
Ex.Chairman PRSI Bhopal Chapter & presently Advisor.
Former Director P.R. & Communication Advisor to Govt. of M.P.
Former General Manager(Media) World Bank Literacy Project.

 
On 8/5/09, Rashmi S <rsnbr@yahoo.com> wrote:
 

Hi!

From the day, humans learned the art of communicating; the word 'communication' has been in the limelight always. Innumerous books on the ways of effective communication and the need for timely response for customer satisfaction are being published regularly. This word has been flashing and blinking everywhere.   

Being in the field of communication for just 2 years at Bangalore, I decided to join Association of Business Communicators of India (ABCI) to add one more feather to my cap and also to get a deeper insight about the profession. I was quite impressed by their online membership form (www.abci.in). I duly filled the details and submitted it online and awaited response from them. Seeing no reply, I mailed them but got no response even after a week. All of us keep on reinforcing the significance of quick apt response for effective customer satisfaction and image management, which I found missing in an organization that has dedicated itself to the development of the communication industry and its professionals. The reason for joining such an association is to boost up my communication skills. Now I am skeptical about being a member here because their so called vision and mission do not match with their practices.

Another key to effective communication is correct and up-to-date information which is missing in the ABCI website. Correct me if I am wrong.

My findings from their website:

  • Upcoming events still carry January 2009 information
  • Under Membership FAQs, it has been indicated as four types of membership but only three have been listed and explained. So which one should I consider?

Just to get a picture of the plight of other pr bodies, I visited the PRCI and PRSI websites. To my disappointment,in PRCI website most of the links show the same page and information. Similar situation with PRSI website also. Up-to-date information is missing in all the websites of PR bodies.

 I strongly feel that only interested people should take up the leadership and responsibility of managing such non profit professional organizations. Active involvement of young professional will also help in getting vibrant and fresh ideas. Or there should be one central governing authority that will constantly monitoring such associations or regional chapters and improve the overall image of this industry. After all its all about efficacy of communication.

I will be happy if the young members of the group share the views, on this unfortunate situation. Please also share your views as to how the aspirations of young professionals like us can be met in India.

Rashmi
Bangalore



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