dear friends
Hope by now, you would have all followed the live blogging/twittering/facebook which was done from Mount Abu covering the National Media Conference 2009. ( http://prpoint.blogspot.com ) It was a maiden attempt by us for such mega event. The live blogging evoked lot of interest amongst the participants. Many of them, including the traditional media persons visited the 'cabin' from where live blogging was done and interacted with us, showing keen interest.
Dr Surya Sripada, an IT Company CEO from USA was chairing a session on 'IT and New Media'. In his presentation he quoted our live blogging as the right example of 'convergence' of all new media tools. During the course of live blogging, we used, gmail, blogger, picasaweb, facebook, GTalk, twitter, orkut, Yahoo groups, mobile phone, camera simultaneously. During the event, we also got the call from some of the members that they were sitting before the computer refreshing the browser to get the update. Since we were using all google related tools, the contents were captured within few minutes of the posting and started appearing in the first page of search results.
Instead of video and audio bytes, we were using photo slide show (through picasaweb) and text narration. A member has sent a feedback that we could have used video stream. If we used video stream, it would have been a 'webcast'. We need to look at the bandwidth availability for transmission and reception. We wanted to showcase that with least bandwidth and normal tools, we can communicate live. The recipients could get updated through mobile and blackberry. Excepting the internet cost, there was no expenditure involved in this type of live communication. Webcasts are expensive.
I should make a mention of Noopur Bapna, Manjiree Gohad and Divyaraj Brahbhatt, MBA (PR) students of SIMC, Pune. Right from the beginning till the end, they were highly enthusiastic in taking pictures, following up the workshops at different places, uploading them simultaneously. For them also, it was a new experience. I also request them to share their first hand experience in the group. (They are also members of this group).
Shir B K Karuna, Head of Media Wing of Brahmakumaris and National President of Global Forum for Public Relations (GFPR) was also highly enthusiastic in this experiment. Now he is planning to open a new site, for live blogging of their many events.
We are now in 'Digital PR' era. Members may creatively explore to use all the social media tools for their own organisations.
May I invite your views, as to how we can creatively use these new media tools.
Srinivasan
Prime Point
91766 50273
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Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
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