Hi there,
I went though all the articles and found them of great interest. A journo thinking of changing to PR 15 years back, has to to think twice to-day and the things have changed so drastically - competition has enhanced greatly - inflow of news too has increased ten times.
There was a time, only when Door Darshan was ruling, to get an item in DD news ws considered a great acheivement. To-day who is bothered about DDnews, when there are a dozen 24 hour news channels.
Further, the technology too has made things more complicated than before.
s.n.surkund
--- On Wed, 9/9/09, Vikram Kharvi <pr.vikram@gmail.com> wrote:
From: Vikram Kharvi <pr.vikram@gmail.com>
Subject: [prpoint] PR Next, September 2009 issue
To: "Prime Point Srinivasan" <prpoint@gmail.com>, prpoint@yahoogroups.com
Date: Wednesday, September 9, 2009, 7:27 AM
| PR INSIGHTS : | | By Vikram Kharvi | A recent survey conducted by PR Week highlighted that over 50% of media professionals are now considering a career outside of journalism (Maybe even on the "dark side," as PR is commonly referred to in the journalism industry). It seems as an epidemic of job swaps among the senior journalists, has sparked fears of a vacuum of experienced journalists at the top of the profession. Read More>>> | | | My Space : | | By Richa Seth | | Every organization that you work for has some key messages that it wants to convey it to its stakeholders through its communications efforts. So what is a key message, and why is it important? Read More>>> | | | Case Study: | | Case Study – THE PRODUCTIVITY GAP – Winner of Cannes PR Lions 2009 | Case Study on how Australia's largest telecommunications provider, Telstra created a media campaign to promote their information and communication technology (ICT) products and services to finance and information executives at Australian organizations Read More>>> | | Sector Talk | | | What's different in PR for the hotel industry? Should hotels hire in-house professionals or outsource their PR functions? Read on to know the answers Read More>>> | | | | | | | Indian PR Forum is an online community of Public Relations and Corporate Communications professionals across India (& beyond!). Indian PR Forum is being started with a noble intention of bringing all PR and Corporate Communications / Marketing professionals together under one platform. | | ![]() | | | | | | Tech - A - Byte | | | The mantra of 'if you have it, flaunt it' just got more technology friendly. Clearly, many of you reading this have a great deal of achievements you want to talk about, a good deal of contacts you want to show off and probably a large portfolio of work you want to showcase. Here's a thought. Read More>>> | | | Interviews | Rajesjwai Iyer, brings to us an exclusive interview with Prof. K.S. Ramachandra Rao, Director, Placements & Promotion, Siva Sivani Institute of Management, Secunderabad. Prof Rao shares with us his views on the PR industry and how PR helped in positioning SSIM amongst its target audience Read More>>> | | Meet The Media | | In this month's column of 'Meet the Media', Richa Seth introduces us to Kamalika, Bhhatacharya, Sr. Content Associate, The Statesman.. Read on to understand her view on PR profession | | | | |
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