[Attachment(s) from Prime Point Srinivasan included below]
Dear friends
We are pleased to release the August 2010 (54th edition) of our ezine on the theme 'Online Advertising'. This edition is Guest Edited by Ms Divya Sesha from London.
The edition may also be downloaded form the following link (488 k in pdf)
Online Advertising has come to stay in the marketing and branding strategies. Presently, the global internet penetration is around 30% and it is growing at fast rate. With the emergence of internet technology, the concept of advertising is undergoing a tremendous change.
A recent study shows that online advertisement, which was around 6% over the total global ad-spend in 2006 has now become 12% in 2010 and is growing at fast rate. Another study reveals that in UK alone, the online advertisement constitutes around 25% of the total ad-spend.
When we conducted an online survey in August 10 for this purpose, we realised the lack of knowledge about the online advertisement in developing countries. Hence, we decided to publish this ezine with more of fundamentals, to create a taste in this new area of marketing tool.
Please read the ezine and send us your feedback.
Srinivasan
Editor in Chief
PreSense
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Attachment(s) from Prime Point Srinivasan
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