PR discussions: Re: [prpoint] Debate: Public Affairs

Sri Srinivasan's views appear balanced, particularly, in the present scenario of Public Relations which is under going a type of crisis. It is a vital point to be noted that there is a need for educating the PR for the budding PR professionals since lack of proper PR training is coming in the way for effective functioning of PR. Once some positive steps initiated at all the levels of PR sections of the concerns it will have more strengthened and healthy PR in futue. Aday is definitely going to come and as Sri Srinivasan feels PR would be very much needed, regarded and adopted like that in USA and other countries.

P.B. Raghavendra Rao

changed mobile number 9849103929

P.B.Raghavendra Rao

--- On Thu, 19/8/10, T.N.Ashok <ashoktnex@gmail.com> wrote:

From: T.N.Ashok <ashoktnex@gmail.com>
Subject: Re: [prpoint] Debate: Public Affairs - Need for acquiring new skills
To: prpoint@yahoogroups.com
Date: Thursday, 19 August, 2010, 9:19 PM

Very well thought out and written.
Public affairs consultancies is in a naescent stage and still to be
perfected and recognised by all as a logical and legit xtension of
communication activity in the public sphere.

Cheers
Ashok

On 8/19/10, Prime Point Srinivasan <prpoint@gmail.com> wrote:
> hi all
>
> Now after the scam involving a CEO of a PR firm and the Ministers debated
> in Parliament, Public Affairs by PR Agencies have come into focus. Though
> I do not agree with the illegal and unethical methods followed by any
> Consultant in the name of Public Affairs, it has opened up a debate about
> the relevance of Public Affairs, as part of the strategies to be included in
> the corporate communication agenda.
>
> In many of the developed countries Public Affairs is accepted as part of
> the professional consultancies. In India, it is still in a nascent stage.
> I also find that many of the PR Agencies have started including Public
> Affairs as part of their services in their websites. I am not sure how many
> of them have started implementing successfully. I am also not sure, how many
> of them have understood the concept in a correct manner.
>
> Public Affairs needs a different type of skills, including networking and
> liaisoning. The consultants should be competent to advise the client
> properly. Slowly, the Government Departments and Agencies also will try to
> understand and accept the concept of Public Affairs as a professional
> service, as being practised at global level.
>
> However, I am happy that the agencies and consultants have started thinking
> about the diversification from the traditional media relations.
>
> I invite members to share their views.
>
> Srinivasan
> Moderator
> 91766 50273
>

--
Sent from my mobile device

TN Ashok
Consulting Editor,
Rice India,
Media Advisor,
All India Rice Exporters Association (AIREA)
81/2, Adchini, Sri Aurobindo Marg,
New Delhi 110 017, I N D I A.
Mobile - +91 98101 88700
Office - +91 11 4107 1555 /4107 2555/ 4107 0555Fx
Emails - ashoktnex@gmail.com, / airea@airtelmail.in