PR discussions: [prpoint] Re: [ prpoint ] August 2010 edition of ezine

Dear Mr Srinivasan,

Thanks to you for the excellent ezine on "on-line advertising" and to Avinash for e-trade dictionary. What is left that can not be done on-line can be counted on finger tips. Technology especially internet is networking mass communication into massive communication with the features like 'Simultaneity', 'Heterogeneity' & 'Anonymity'.

Regards,

On Tue, Aug 31, 2010 at 4:45 PM, Murkute <murkute@gmail.com> wrote:

Dear Friends:

Online advertising has huge potential. I always tell my students that - Chances of becoming Millionaire are more Online. Although this statement looks over ambitious, in order to share some knowledge I am attaching dictionary of Online Terms. This will help us learn the trade.

The same is attached for learning e-trade and other related areas.

Kindly review and do post your feedback.

Attached: Learn the Trade

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Regards,
Avinash Murkute
Galaxy4u Consulting Pune
Galaxy4u, 10, Sundar Bhawan, Jadhav Wasti, Bavdhan Budruk,
B/h First Choice on Express Highway, Pune - 411 021 Mobile: +919822698070
E-mail: avinash@galaxy4u.in

Web: www.Galaxy4u.in
Book domain names online at: www.Galaxy4u.co.in

On 8/31/10, Prime Point Srinivasan <prpoint@gmail.com> wrote:

Dear friends

We are pleased to release the August 2010 (54th edition) of our ezine on the theme 'Online Advertising'. This edition is Guest Edited by Ms Divya Sesha from London.

The edition may also be downloaded form the following link (488 k in pdf)

http://www.prpoint.com/ezine/presense0810.pdf

You may listen to the video intro by Divya Sesha in the following link

http://www.corpezine.com/2010/08/august-2010-online-advertising.html

Online Advertising has come to stay in the marketing and branding strategies. Presently, the global internet penetration is around 30% and it is growing at fast rate. With the emergence of internet technology, the concept of advertising is undergoing a tremendous change.

A recent study shows that online advertisement, which was around 6% over the total global ad-spend in 2006 has now become 12% in 2010 and is growing at fast rate. Another study reveals that in UK alone, the online advertisement constitutes around 25% of the total ad-spend.

When we conducted an online survey in August 10 for this purpose, we realised the lack of knowledge about the online advertisement in developing countries. Hence, we decided to publish this ezine with more of fundamentals, to create a taste in this new area of marketing tool.

Please read the ezine and send us your feedback.

Srinivasan

Editor in Chief

PreSense

www.corpezine.com

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