PR discussions: Re: [prpoint] Debate: Why blame only politicians? What about officials, corporates and lobbyists?

Dear friends.

Respected Paramacharya Dr C.V. Narasinha Reddy garu has given an exhaustive but a very clarified observation about what a Lobbyst and a PR person defining their roles. This will serve as an article for every PR professional and PR student. An article to be down loaded, printed and kept for records for future knowledge and for future generation of PR fraternity.

A very matured, un ambigous, non confusive and trasperant the article of Dr. Reddy garu is that this has once and for all explained the roles of the two professions. Taking this cue one should feel that PR profession has not tarnished by itself and it has its significant role in the society provided 'Nira-radiation' is totally separated/detached from the original PR profession with its ethics and morals. Then any PR person can wave his collar in pride!

However a day should not be far off in India to have a Regulatory Body for PR profession and tis professionals. Dr. Reddy garu, if possible and practicable, may initiate at appropriate time and at a proper Forum and such of his services along with his life's devotion to PR profession would remain historical for centuries to come with every PR professional hailing and cheering him as the Legendary great personality of PR.

Kind regards

P.B.Raghavendra Rao

--- On Sat, 27/11/10, Bobby Shivyana <bobby.shivyana@gmail.com> wrote:

From: Bobby Shivyana <bobby.shivyana@gmail.com>
Subject: Re: [ gfpr ] Re: [prpoint] Debate: Why blame only politicians? What about officials, corporates and lobbyists?
To: gfpr@googlegroups.com, "Srinivasan K Chennai" <prpoint@yahoogroups.com>, indian-pr-forum@googlegroups.com, "pr india" <pr_india@googlegroups.com>, indianfirst@yahoogroups.com, prclubofindia@googlegroups.com
Date: Saturday, 27 November, 2010, 12:56 PM

Dear Members,

Dr CV Narasimha Reddi, an authority on Public Relations has forwarded his views on Lobbying. Please read.

------------------------------------------------------------------

Is Lobbying Public Relations?
Dr. CV Narasimah Reddi

Corporate Lobbyist, Nira Radia who owns companies such as 'Ne U Com Consultancy', which advises Reliance Industries and 'Vaishnavi Corporate Communications' which deals with the Tata Group, was quizzed recently both by the Enforcement Directorate, CBI for her alleged role in 2G Spectrum and License allocation scam. Ms. Radia's questioning mainly revolved around her role as lobbyist for her high profile clients with interests in telecommunications and also her role in bringing foreign investment into telecom firms in India. There has been an intensive and interesting debate on this issue over e-discussion groups and also media. Some of the observations of these groups are as follows:
·         Media reports revealed the alleged role played by Nira Radia, a Lobbyist and a PR professional in this mega scam
"Times Now" channel was highly critical of PR profession itself. Few such professionals have brought shame to the entire profession
How do you rescue reputation of PR firm from the telecom scandal?
The media is exposing corruption in PR profession.
When the PR profession itself is being debated in media in this scam why none of the CEOs of the big PR firms has come out openly condemning the unethical practices of the profession?
K. Srinivasan of PR Point group has appealed to Media and PR professional bodies to jointly or individually give an open statement upholding ethics and values in communication profession.
Y. Babji of GFPR group has gone ahead and said "Who is Nira Radia? She is a lobbyist and not a PR practitioner and that Nira Radia has generated so much Radia-tion in the PR profession and created too much of confusion.
If we make an analysis of the companies, Nira Radia owns and the roles played she may be described as "Three-in-One". She seems to have played the role of a consultant to Reliance Industries, a lobbyist in Telecom Scam and a Public Relations Consultant to Tatas. The confusion arises because she is 'three-in-one'. Each role has to be considered independently and that these functions should not be mixed and integrated into one as to blame the Public Relations profession. Integration perhaps is based on imagination but not in reality. Unfortunately, lobbying is being treated as public relations both in media and e-discussion groups and the practice of public relations is being defamed as part of telecom scam.
Public Relations Voice, as the journal of PR professionals makes an attempt here to distinguish between public relations and lobbying as two distinct disciplines, from the point of view of academics as well as professional practice. These two areas adopt different approaches in strategy, objectives, target audience, media choice, message formulation, presentation and also in cost.
Definitions
What is Public Relations?
'Public relations is the management of a two way communication process between an organization and its publics to promote the corporate mission, services, products, reputation and gain public understanding'. Basically, it is the relationship management function based on organization's performance and service to the stakeholders. It adopts a multi-media approach to reach varied segmented publics from employees to general community. The end result of public relations is to create and sustain goodwill and mutual understanding between an organization and its publics.
What is Lobbying?
The origin of lobby is from the Latin word "Lobia" which means "Covered walk", first used in the sense of Monastic Cloister. From the Latin word, there emerged lobbying as one of the techniques of management to influence legislative process. In the British Parliament, a large hall that is open to the public and used for the people to meet and talk to Members of Parliament is called lobby, where lobbying is done.
The Oxford Advanced Learner's Dictionary defines Lobbying as "to try to influence a politician or the government". For example, farmers in U.S will lobby the Congress for higher subsidies. Lobbying is "a process in which lobbyist or pressure groups seek to influence those in power". Lobbying as such is recognized as a specific activity or specialism in the communication field.
Webster's New World Dictionary defines a lobbyist as "a person who tries to influence the voting on legislation or the decisions of government administrators". The term lobbyist originally was used to describe the men who sought favors from President Abraham Lincoln who conducted affairs of State in the lobby of the Willard Hotel, near the White House.
From these definitions, we may infer that lobbying may be a specialized sub-set of public affairs but it is not the whole story in terms of public affairs function and cannot and should not be used as a synonym with public affairs or public relations.
One Directory of Washington Lobbyists lists about 30,000 individuals and organizations. The interests represented by them virtually include the entire spectrum of U.S. business, educational, religious, local, national and international pursuits. The American Association of Retired Persons is an example of a lobbyist to quote "lobbyists and lobbies are regulated in U.S. by the Lobbying Disclosure Act". One key provision of this Act stipulates that lobbyists should register with the Congress and disclose their clients, the issue areas in which lobbying is being done, and roughly how much is being paid for it. Lobbyists paid lavish lunches and drawn-out dinners are forbidden under the Act. There are also rules for gifts and travel. Senators and their aides and other Senate Officers are barred from accepting gifts worth more than $50 and from accepting privately paid travel to recreational events. Violators faced civil fines of up to $ 50,000 under the law.
Code of Ethics
The discussion groups also raised a point about ethics in Public Relations. The Global Alliance for Public Relations and Communication Management is an apex body of various national public relations associations of the world which has been established to promote greater professional excellence in the discipline. It has adopted a Global Protocol on ethics in public relations which is acknowledged worldwide for practice. Clauses relating to ethics as follows:
'We pledge' to conduct ourselves professionally with integrity, truth, accuracy, fairness and responsibility to our clients, our client publics and to an informed society Code of Practice. We believe it is the duty of every association and every member within that association that is part to the code of professional standards to
·         Keep informed and educated about practices in the profession that ensure ethical conduct.
·         Counsel its individual members in proper ethical decision making generally and on a case specific basis.
·         Require that individual members observe the ethical recommendation and behavioral requirements of the code.
PRSI Code of Ethics

The PRSI has adopted code of Athens of the International PR Association as its code of professional ethics on April 21, 1968 at its first All India PR Conference held in New Delhi. It says 'members shall refrain from subordinating truth to other requirements. Taking part in any venture or undertaking which is unethical or dishonest or capable of impairing human dignity and integrity'. Likewise all PR professional bodies in the world have adopted code of ethics in PR.

But it is a million dollar question whether the code of ethics in PR is being implemented in letter and spirit? Professional bodies must implement the code by creating the required awareness among managements and individual members as not to involve in any scams like the Satyam Computers Scam in which the Corporate Communications was a party to the disinformation campaign of mismanagement of finances.

In conclusion, the point for consideration is whether Nira Radia is a lobbyist or public relations practitioner in the telecom scam? She may have used her Corpcom or PR tag but her actions, her methods, her approach, her target audience, her strategy, the cost involved, her modus operandi and her intentions bear an eloquent proof to the fact that through unfair methods she has influenced and connected the authorities in power. There was no element of public relations in this issue. Therefore, public relations cannot be blamed as if it indulged in unethical practice. However, lobbying in India is yet growing as is in the case of U.S. There is no law in our country either to regulate lobbying or public relations. Professional Associations such the Confederation of Indian Industry, Federation of Indian Chamber of Commerce and Industry to name a few are the pressure groups that influence the decision making process of Government in the areas of taxes, imports or exports. They also give advice to the Government on policy making to the advantage of their members. Similarly, certain individuals like Nira Radia through their consultancies have taken up the task of lobbying in India. In the wake of economic liberalization, privatization and globalization India offers ample opportunities for lobbying as a specialist area of public affairs when Government of India may enact a law to regulate the lobbyists.


On Fri, Nov 26, 2010 at 11:50 AM, centum advertising <centumads@gmail.com> wrote:

Yeah thanks Raghavendra Rao garuji.

Rakesh

On 11/25/10, P B Raghavendra Rao <pbraghavendrarao@yahoo.com> wrote:
> Dear Shri Rakesh Ji,
>
> All I was trying to put across is that we should be having a 'regulatory'
> body so that there is clarity about what discipline of the large spectrum of
> the profession of Public Relations practice should be excluded from being
> called PR consulting and the like.
>
> In the case of Nira Radia, she is a lobbyist in the real sense of the term -
> a modern day euphism for the good old political 'dalal'. As per this day and
> age, lobbyists are sophisticated, high flying, high heeled, 'been here and
> done that' professionals who approach the profession in a corporate,
> organised style.
>
> While the basis of Public Relations and Lobbying is the same good old
> 'networking' & friendships and relies on a 'circle of influence', this is
> where the commonality ends.
>
> Clients hire people like Radia purely to lobby and in our country as is
> common knowledge, any 'dalali' involves monetary transactions and much much
> more. While in the United States, Lobbyists have an identity, in India, we
> have so far looked down upon them. Politicians like Amar Singh and many such
> people have long been doing just that.
>
> Therefore, my point is: find a way to separate them from real Public
> Relations practitoners or else, the perception that a 'PR' person is a
> 'lobbyist' (read: Dalal / power broker / go-between) will only bring a
> spectre of suspicion upon us.
>
> I hope I have been able to rest my observation with this clarification!
>
> Cheers!
>
> P.B.Raghavendra Rao
>
> --- On Thu, 25/11/10, centum advertising <centumads@gmail.com> wrote:
>
>
> From: centum advertising <centumads@gmail.com>
> Subject: Re: [ gfpr ] Re: [prpoint] Debate: Why blame only politicians? What
> about officials, corporates and lobbyists?
> To: gfpr@googlegroups.com
> Date: Thursday, 25 November, 2010, 12:08 PM
>
>
> Dear Raghavendra Rao Garu,
>
> Could you be please elaborate on your view point as i could not
> comprehend your version.
>
> Cheers
>
> Rakesh Gulati
>
> On 11/24/10, P B Raghavendra Rao <pbraghavendrarao@yahoo.com> wrote:
>> Dear Acharya Babji
>>
>> Though a late comer to the discussion your contention of persons like
>> Radia
>> is a Lobyst and that Lobysts are termed to be faudulant practioners using
>> the brand of PR. It is high time that PR Bodies should condemn and ban
>> such
>> persons acting in PR way. But I am afraid is there any Body like Chartered
>> Accountants of India to take such decisions by PR Associations.
>>
>> P.B.Raghavendra Rao
>>
>> --- On Wed, 24/11/10, Bobby Shivyana <bobby.shivyana@gmail.com> wrote:
>>
>>
>> From: Bobby Shivyana <bobby.shivyana@gmail.com>
>> Subject: Re: [ gfpr ] Re: [prpoint] Debate: Why blame only politicians?
>> What
>> about officials, corporates and lobbyists?
>> To: gfpr@googlegroups.com
>> Date: Wednesday, 24 November, 2010, 4:08 PM
>>
>>
>>
>> Dear friends,
>>
>>
>> I am sorry to be a late-comer to this discussion, as I was otherwise busy.
>>
>>
>>
>> Who is Nira Radia? She is a Lobbyist and not a PR Practitioner. The
>> primary
>> function of lobbying is 'mediation'. In other words it is brokering. It
>> is
>> 'issue broking' like 'stock broking'. Just because 'persuasion' is common
>> in PR and Lobbying, both the professions can not be clubbed together.
>>
>>
>> Lobbying is a permitted profession in some Western countries where as its
>> true term in the Indian context is none other than doing 'Pyravi'. Can we
>> equate a Pyravikar with that of a PR practitioner? A Quack is a
>> fraudulent
>> Medical Practitioner. Similarly, a Lobbyist is a fraudulent PR
>> Practitioner.
>>
>>
>> Nira Radia has generated so much of RADIA-TION in the PR profession,
>> created
>> to much of CONFUSION as to the meaning of Persuasion.
>>
>>
>> Regards,
>>
>>
>>
>>
>> On Wed, Nov 24, 2010 at 2:22 PM, rajagopal vijay kumar
>> <vijayraj26@yahoo.co.uk> wrote:
>>
>>
>>
>>
>> Let us keep class and creed aside. The Surprises has promised iin my
>> earlier
>> mail, started coming from The smart Indians who voted in Bihar. To what
>> little I can understand, the fractured mandate continues. No single party
>> was given the majority two thirds to govern the state like in Bijju JD in
>> orrissa. And the rich are richer and poor. . what to say. You have a
>> Elderly
>> Gentleman in AP" s CM saying quits I have enough. EXIT! ! ! and a tainted
>> CM
>> in Karnataka. to remain, and rule the roast. the street fights, the mud
>> slinging and the magic BOX will open, every greed wide OPEN. vijay
>> Rajagopal PRSI
>> VIZAG
>>
>>
>>
>> From: Pundit Shivrup Tiwari <shivrupt@gmail.com>
>> To: gfpr@googlegroups.com
>> Sent: Wed, 24 November, 2010 11:30:52
>>
>>
>>
>> Subject: Re: [ gfpr ] Re: [prpoint] Debate: Why blame only politicians?
>> What
>> about officials, corporates and lobbyists?
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>
>> Yes Mr Gulati, you are absolutely correct, whole system is becoming
>> corrupt.
>> Sorry to add pr professionals too.
>> Now we are in a society which is totally fearless to go for corruption.
>> Thanks to the governance in our country.
>> Any one not participating in corruption is now backward class.
>> Sorry for such a reaction from me.
>> Regards too all
>>
>>
>> Shivrup Tiwari
>>
>>
>>
>> -------Original Message-------
>>
>>
>> From: centum advertising
>> Date: 24-11-2010 10:52:38
>> To: gfpr@googlegroups.com
>> Subject: Re: [ gfpr ] Re: [prpoint] Debate: Why blame only politicians?
>> What
>> about officials, corporates and lobbyists?
>>
>>
>> Dear Mr Surkund,
>>
>> With due respect to your views on corruption, but i fail to understand
>> the reason for singling out only advertising agencies when the whole
>> system is reeling under the malaise of corruption. Your specific
>> disdain for advertising agecies is incomprehensible. We need to look
>> at the larger picture and make endeavors to stymie the root cause
>> instead of casting aspersions on one particular group or community.
>>
>> cheers
>>
>> Rakesh Gulati
>>
>> On 11/20/10, Shivshankar Surkund <snsurkund@yahoo.com> wrote:
>>> Hi there,
>>>
>>>
>>> Regarding 'ethics'' while accepting/getting business, how many advt.
>>> agencies/or others, worry about 'ethics' ?
>>>
>>> I quote 2 examples -from my experience. Years back, a scheme to invest
>>> in'teak wood farms' promising 100 times returns to investers started
>>> appearing in media with differentc fly-by night compnies. To my specific
>>> queries, whether the crop is insured against natural calamaties, no reply
>>> was received.
>>>
>>> An reputed advt. agency like Lintas started such a 'bogus' client, I
>>> confronted No.1 ( a good old friend) as to how he could do this. His
>>> answer
>>> was that they are paid in advnce for the services rendered.
>>>
>>> In one of 'lunch meetings' organised by advt. club, Mumbai in late 70s, a
>>> very sr. guy from CITI Bank was to address on 'Finncial advertising and
>>> marketing'. To a pointed question on 'IPOs of many companies' marketed by
>>> the, as Bankers, closed down in few months, the answer I got was it was
>>> just another business proposition and once the IPO issue is over, as far
>>> as
>>> the bank is concerned, the matter is c losed.
>>>
>>> s.n.surkund
>>>
>>> --- On Fri, 11/19/10, Prime Point Srinivasan <prpoint@gmail.com> wrote:
>>>
>>>
>>> From: Prime Point Srinivasan <prpoint@gmail.com>
>>> Subject: [ gfpr ] Re: [prpoint] Debate: Why blame only politicians? What
>>> about officials, corporates and lobbyists?
>>> To: prpoint@yahoogroups.com, gfpr@googlegroups.com
>>> Date: Friday, November 19, 2010, 5:09 AM
>>>
>>>
>>>
>>> dear friends
>>>
>>> Last evening, I wrote about Nira Radia and her association with reputed
>>> organisations like Tata Group and CII. I also questioned, as to why,
>>> they
>>> were continuing to engage scam tainted professional? I also mentioned
>>> that
>>> besides politicians, corporates, lobbyists and officials have
>>> also played
>>> a greater role in this mega scam.
>>>
>>> To my surprise, today afternoon, the entire social media has been flooded
>>> with the audio tapes of Nira Radia with Burkha Dutt, Vir Singhvi, Rattan
>>> Tata, Minister Raja, released by 'Open Magazine'. Within few minutes,
>>> the
>>> site http://openthemagazine.com got crashed due to the heavy traffic.
>>>
>>> Though I am not sure about the credibility of the audio tape released in
>>> the
>>> internet, till now, I have not found any denial from any of the persons
>>> mentioned above. A feeble denial from NDTV was seen. They have also not
>>> categorically denied the conversation. They have only said, "NDTV
>>> believes
>>> the magazine should first verify and corroborate facts before
>>> participating
>>> in a defamatory smear campaign". In response to NDTV, Open Magazine has
>>> confirmed the credibility of the audio in the facebook.
>>>
>>> I am yet to see any quick denial from Vir Singvi, Ratan Tata and A Raja
>>> for
>>> this audio. I wish and pray that this audio should not be true. If it
>>> is
>>> true, it is most unfortunate in the history of India. Ratan Tata's image
>>> is
>>> also at stake. A common man can raise the doubt as to why Tata Group
>>> speaks
>>> more of moral values and ethics outside, but engages an unethical tainted
>>> professional. This applies to CII also. Was there any illegal benefit
>>> derived to their organisation, through her. More transparency is needed.
>>>
>>> In chasing the money and power, we should not give up the values and
>>> ethics. When we compromise our values and ethics, definitely, one day,
>>> the
>>> concerned persons may have to answer to the society, at the cost of
>>> reputation.
>>>
>>> I welcome the views of the members.
>>>
>>> Srinivasan
>>> Prime Point
>>>
>>>
>>> On Fri, Nov 19, 2010 at 11:25 AM, Narendran A <naren_vna@yahoo.com>
>>> wrote:
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> Dear Frineds
>>>
>>> THis is pretty interesting topic. I heard the telephonic conversation
>>> between Nira and politicians in DMK. It doesnt seem to be a PR mans job.
>>> She
>>> is taking PR route to enter political circle. To me lobbying is a highly
>>> inttelectual job. Before taking up an assignment i will study the pros
>>> and
>>> con. If it adds value to the society, i will lobby or else, keep away
>>> from
>>> it.
>>>
>>> Let PR people not go with the bad elements.
>>>
>>> Best regards
>>> Narren
>>>
>>>
>>>
>>>
>>>
>>> From: Shivshankar Surkund <snsurkund@yahoo.com>
>>> To: prpoint@yahoogroups.com
>>> Sent: Fri, November 19, 2010 9:07:33 AM
>>>
>>>
>>>
>>> Subject: Re: [prpoint] Debate: Why blame only politicians? What about
>>> officials, corporates and lobbyists?
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> Hi there,
>>>
>>> I fully endorse views of hriNarendra-ji. Is CBI not corrupt ? A very
>>> senior
>>> executive of a Public sector Bank, was victim of internal
>>> politics,who USED
>>> CBI and an enquiry was converted into court case. After 24 years, the
>>> court
>>> found him innocent. Now who will punish CBI ? The concerned official lost
>>> his chnce of becomming CMD. Now he has no platform to get justice.
>>>
>>> Similarly, as right observed by shri Narendra-ji, what happened in the
>>> case
>>> of 'sukh-ram' or many other such corruption cases ?
>>>
>>> Unless the judiciary is too accountable for delays, nothing will move or
>>> the
>>> culprits will go scot free. Politicians with murder cases against them
>>> in
>>> court, become CMs ? this is India - that is Bharat ?
>>>
>>> s.n.surkund
>>> --- On Thu, 11/18/10, S. Narendra <sunarendra@gmail.com> wrote:
>>>
>>>
>>> From: S. Narendra <sunarendra@gmail.com>
>>> Subject: Re: [prpoint] Debate: Why blame only politicians? What about
>>> officials, corporates and lobbyists?
>>> To: prpoint@yahoogroups.com
>>> Date: Thursday, November 18, 2010, 7:15 PM
>>>
>>>
>>>
>>>
>>> Dear Friends: How do you rescue reputation of PR from the Telecom
>>> scandal?
>>> My second mail had brought out this aspect,in response to a mail asking
>>> seniors to use PR to fight corruption.
>>> It is being used as a mask by corporates and PR firms are very willing
>>> to
>>> play that role.Yesterday Times News channel fielded Vinod Mehta and Suhel
>>> Seth.The latter wanted Lobbying to be made legal and said it is part of
>>> legitimate PR.where do you draw the line?
>>> Also we need to debate the mask Public Affairs provides to Lobbying.
>>> The media that is exposing corruption,PR profession,Bureaucracy,Chambers
>>> which criticism political corruption,along with various other
>>> institutions
>>> have got contaminated by greed.Thats becasue the price to be paid when
>>> discovered in corruption cases is very poor and slow and rehabilitation
>>> is
>>> easy.
>>> S.narendra
>>>
>>>
>>>
>>>
>>> On 18 November 2010 10:08, Prime Point Srinivasan <prpoint@gmail.com>
>>> wrote:
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> dear friends
>>>
>>>
>>> When I started a debate two days back in prpoint group on the mega scam,
>>> we
>>> got more than 20 responses for that thread. All the responses were from
>>> senior members. I wish younger members also share their views, as they
>>> will
>>> be the future of our nation.
>>>
>>>
>>> From the earlier debate, I could see the concern of all the members for
>>> the
>>> nation and for the professional integrity. Almost all our members were
>>> blaming only politicians. Today, Times of India and other channels
>>> have
>>> brought out the un-holy nexus between the politicians, officials and the
>>> corporates through lobbyists. Even some of the senior bureaucrats are
>>> also
>>> involved in this mega scam.
>>>
>>>
>>> Media reports reveal the alleged role played by Nira Radia, a lobbyist
>>> and
>>> a
>>> PR professional in this mega scam. She seems to be under multi-agency
>>> investigation now. Times Now channel, tonight, was highly critical of PR
>>> profession itself. Few such professionals, have brought shame to the
>>> entire
>>> profession.
>>>
>>>
>>> When I visited her company site, (http://www.noesis.in/nira.htm), i found
>>> various companies of Tata Group, Kotak Mahendra, Confederation of Indian
>>> Industry and many more as her clients. She has also claimed in the site,
>>> "Under her direction the company has striven to enhance the value add to
>>> its
>>> clients and pioneered new areas of development".
>>>
>>>
>>> It is surprising that such reputed organisations like Tata Group, kotak
>>> and
>>> CII have continued to get her advices, even after her name was debated
>>> for
>>> her alleged involvement in the 2G scam in the Parliament, one year back.
>>> Their action may lead even the investigating agencies like CBI and ED
>>> to
>>> suspect those institutions also, whether they would have got any benefit
>>> through illegal ways through Nira Radia. Is it not the responsibilities
>>> of
>>> the corporates to engage consultants without blemish? It is ironical,
>>> that
>>> Mr Ratan Tata made a remark two days back, that somebody wanted 15 crores
>>> to
>>> give aviation license. On the other hand, Tata Group has engaged a
>>> person
>>> as a consultant, whose credentials are debated in Parliament.
>>>
>>>
>>> Politicians are alone not the culprits here. We need to blame the nexus
>>> between the officials, greedy corporates and the unprofessional lobbyists
>>> turned fixers.
>>>
>>>
>>> Probably, members may recall, that our October 2010 issue of ezine,
>>> PreSense, focussed on the 'Public Affairs' and we even went to the extent
>>> of
>>> suggesting formulation of code of ethics for such Public Affairs /
>>> Public
>>> Relations professionals, when they deal with the Government. Very
>>> sadly,
>>> when we sent mails to some CEOs who practise Public Affairs seeking their
>>> views, they did not even acknowledge our mails.
>>>
>>>
>>> It is also unfortunate, industry bodies likes CII, FICCI and NASSCOM have
>>> not come out openly against the scam. They are supposed to be neutral
>>> bodies, to protect the interest of the nation and the corporates. I am
>>> unable to understand their prolonged silence.
>>>
>>>
>>> When the PR profession itself is being debated in media in this scam, why
>>> none of the CEOs of the big PR / PA Agencies have come out openly
>>> condemning
>>> the unethical practises of the profession? Why none of them have
>>> appealed
>>> for ethical and value based profession? When they are doing image
>>> building
>>> for their clients, why they are not coming out openly, when the
>>> profession
>>> is suffering image crisis, due to a single individual?
>>>
>>>
>>> Even if one drop of poison falls in a pot of good milk, the entire milk
>>> becomes bad. Same way, because of the few people indulging in unethical,
>>> illegal practises, the PR / PA industry is being mistaken.
>>>
>>>
>>> Instead of curing the disease, we need to cure the symptoms. We need to
>>> identify such unethical professionals and isolate them. As I wrote in our
>>> earlier issue of ezine, we need to follow transparent, ethical and value
>>> based profession.
>>>
>>>
>>> I request members to share their views.
>>>
>>>
>>> Srinivasan
>>> Prime Point
>>> 91766 50273
>>>
>>>
>>>
>>>
>>>
>>>
>>> _
>>>
>>>
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>>>
>>
>>
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>> --
>> Y. Babji
>> 098488 12031 & 094408 15222
>> 040-23399207 & 040-23711967
>> Hyderabad, AP, India
>>
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>
>
> --
> Centum Advertising & Marketing Pvt. Ltd.
> G-7, Kochar Apartments, Begumpet,
> Hyderabad-16.
> Phone:91+040+27760285 / 27762579.
> Fax: 91+040+27769173
> e-Mail: centum@rediffmail.com teamcentum@yahoo.com
> centumads@gmail.com
>
> --
> You received this message because you are subscribed to the Google Groups "[
> GFPR ]" group.
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>
>
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> For more options, visit this group at
> http://groups.google.com/group/gfpr?hl=en.
>
>

--

Centum Advertising & Marketing Pvt. Ltd.
G-7, Kochar Apartments, Begumpet,
Hyderabad-16.
Phone:91+040+27760285 / 27762579.
Fax: 91+040+27769173
e-Mail: centum@rediffmail.com teamcentum@yahoo.com
centumads@gmail.com

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--
Y. Babji
098488 12031 & 094408 15222
040-23399207 & 040-23711967
Hyderabad, AP, India

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