Dear sir,
The hindu has said that vaishnavi is trying to place people outside. Wonder why the agency was not sold.
Best regards
Narren
Sent from my BlackBerry® smartphone
From: BNK 24x7 <mailbnk@gmail.com>
Sender: prpoint@yahoogroups.com
Date: Sun, 30 Oct 2011 22:30:12 +0530
To: Prime Point Srinivasan<prpoint@gmail.com>; Prpoint Group<prpoint@yahoogroups.com>
ReplyTo: prpoint@yahoogroups.com
Subject: [prpoint] End of Nira era...what Next - that's the question for PR professionals
The shutting down of Vaishanavi shop by Nira Radia comes as a big news!
Normally, PR professionals do not hit headlines, unlike their counterparts in advertising.
Forget newspapers, even the communications related web sites do not feature PR developments. XYZ ad agency bagging ABC kind of an account makes news but the same does not apply to DEF kind of PR agency bagging TVW kind of an account.
Of course, PR agency or professionals did hit headlines in a SEBI case.
But Nira has made the big change. She and her Vaishnavi rocked the profession, thanks to the 2G Tapes.
Outlook and Open mags broke them, serialised them and what happened after that is now part of history.
But it is really sad to see Vaishnavi becoming part of the history.
Questions, therefore, that arise:
1. Is it right to expose several PR professionals to such a risk?
2. Couldn't or shouldn't Nira have given enough notice to her team/s to find alternatives before dropping the bombshell?
3. Is it OK for PR professionals to decide almost overnight that they shut shops and leave even clients in the lurch?
The entire episode/s raise many questions of ethics.
This development coming as it does at a time when even developers/builders or for that matter TV Channels falling head over heels to adopt Coide/s of Ethics, does re-dig the question;
Do PR professionals need A self-regulatory Code of Ethics?
Don't we PR professionals need to have an Ombudsman to address grievances from our clients and stake holders?
I think I have left enough foods for thought for the week.
Let's debate.
After all, its only by communicating that we can perfect communication.
Or as they say in Hindi: Baat Karnay Say Hee Baat Bantee Hai, Dost!
Thanks & Regards
BNK 24x7
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B N Kumar - CEO -Concept PR - Inducted into PR Hall of Fame
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Concept PR - Winner of Agency of the Year 2010 & 2007 &
Gold for Case study of the year - 2009
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