Well song is by the members of a celebrity family! Added to that is the number of people who accessed the song on the Internet. Two persons forwarded the song to me and one much before the papers wrote about it.
True, priorities of publications has changed now. Politics do not get the lions share of the newsprint. Now media is more youth oriented and urban centric. Whether that is good or bad one has to listen to what the current Press Council of India's head says. I agree with his views.
Jagannathan
From: Sandhya Raju <sandyraju@yahoo.co.uk>
To: "prpoint@yahoogroups.com" <prpoint@yahoogroups.com>
Sent: Wednesday, November 30, 2011 6:27 PM
Subject: [prpoint] why this kolaveri - media hype
It could not get worse than this! A front page story in a leading publication, feature in the news channels... the media hype around "why this kolaveri di" has indeed created a kolaveri in me. Has media run out of stories or has the priorities changed? It really pains when some worthy stories which is pitched is dumped and stories like this get centre stage. Am really curious to know what could have excited media to go all out with this kind of exposure, is it the rajni's daughter directing the movie or the national award winner dhanush singing the song, whichever way i look at it, my opinion is it doesnt deserve the importance it has garnered.
Would like to hear the views from the doyens in the PR and media industry and the youngsters.
Warm regards
Sandhya Raju
Would like to hear the views from the doyens in the PR and media industry and the youngsters.
Warm regards
Sandhya Raju
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