Re: [prpoint] why this kolaveri - media hype

 

I completely agree with you Ms. Sandhya. I am quite shell shocked to see the newspaper carrying this story in the front page. This is unbelievable - where are the values? this only goes to show how much the publication cares about it's front page. To me, the story is not worth reading it beyond it's entertainment column.

 

This is not a healthy trend at all.

 

Madhavan

On Wed, Nov 30, 2011 at 6:27 PM, Sandhya Raju <sandyraju@yahoo.co.uk> wrote:

 

It could not get worse than this! A front page story in a leading publication, feature in the news channels... the media hype around "why this kolaveri di" has indeed created a kolaveri in me. Has media run out of stories or has the priorities changed? It really pains when some worthy stories which is pitched is dumped and stories like this get centre stage. Am really curious to know what could have excited media to go all out with this kind of exposure, is it the rajni's daughter directing the movie or the national award winner dhanush singing the song, whichever way i look at it,  my opinion is it doesnt deserve the importance it has garnered.

Would like to hear the views from the doyens in the PR and media industry and the youngsters.

Warm regards
Sandhya Raju

--
Thanks & Regards,
V. Madhavan
+91-0-9677008432

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