Dr. CV Narasimha Reddi has raised very pertinent points. i would like
to take up the issue of professional qualification.
Dr Narasimha Reddi has rightly said 60% of those in PR do not have any
professional qualification in PR or even associated areas. They come
from engineering, manufacturing, marketing, HRD, administration etc.
etc. They are in PR for a while with an aim to earn a fast promotion
in the PR department and get back at the earliest to their chosen
professions like the ones listed above.
I don't decry their intelligence or competence. They are excellent but
in their own field. May or may not be so fully. in PR. Reality is
that, according to many non-professionals, positioning in PR provides
them an opportunity to get closer to the powers that are, impress them
more by their smartness, body language and 'yes sir/madam' attitude
than giving the organisation a complete professional service. Let me
illustrate. A transformer can be designed by a design engineer only.
Similarly, managing a PR function in letter and spirit can best be
done by a professionally qualified person notwithstanding the plus
points of a non-PR man.
When the PublicN Sector was launched in early 1960s, almost all
persons in PR were inducted either from newspapers or news agencies or
from those having professional qualification in journalism (I, for
one, had a PG Diploma in Journalism from Panjab University (1955)
followed by seven years in the editorial department of an organisation
before joining BHEL Bhopal Unit as PRO in 1962). At that time there
were very few professional courses. Now there are many and many of
them arewell designed, well focused and well implemented. That being
so, professionally qualified persons in PR are surely available from
among media education institutes. In fact, PSUs like BHEL, MMTC, NTPC
and others are doing campus recruitment for PR jobs. This is worth
emulation by others too.
C.K. Sardana
Former GM/Corporate PR/BHEL, Professor & HOD, Makhanlal Chaturvedi
National University of Journalism & Commn., Bhopal.
email id: casardana@gmail.com.
M - 09893556483
On 2/7/12, Narasimha Reddi <drcvn@hotmail.com> wrote:
>
> Dear Mr. Srinivasan Garu.....
>
> Here is a statement on What ails Indian Public Relations? You may kindly
> consider of releasing this through your group for discussion.
>
>
>
> What
> ails Indian public relations?
>
> ● The greatest pitfall of
> Indian public relations is that instead of being two-way communication, it
> operates
> by and large only as one way communication without any provision for
> effective
> feedback information mechanism and measurement.
>
> ● As a management
> discipline, public relations is expected to reach every section of the
> public such
> as employees, shareholders, customers and assess their feelings.
> Unfortunately,
> public relations professionals rarely meet the stakeholders for one-to-one
> interaction
> to know their pulse towards organisational policies and programmes. We tend
> to
> reach them only through representational media like pamphlets, house
> journals,
> newspapers, TV, posters, confining to media relations rather than
> presentational media face-to-face.
>
> ● Public relations in India
> is suffering from identity crisis. Other professions like journalism,
> marketing,
> advertising, finance, human resources etc. are called by one name., whereas
> public relations is given different names such as corporate communications,
> public
> affairs, corporate affairs etc
>
> ● Lack of professional
> educational qualification is another major pitfall of this profession. About
> 60
> percent persons working in this profession entered without any basic
> qualification in public relations. And
> that public relations courses are offered only in a few educational
> institutions. A major challenge is lack of professional public relations
> education in the Indian Universities.
>
> ● Though India lives in her
> villages, public relations survives in urban India without any machinery at
> the
> grassroots.
>
> ● Lack of standard public
> relations textbooks, case studies, induction and inservice PR training, and
> public
> relations research are other characteristics that hinder the growth of
> public relations profession and
> demands professionalism.
>
>
>
>
> Mission : A Paradigm
> Shift for PR
>
> What public relations
> profession needs today is a sense of mission. Public Relations Mission is
> the
> need of the hour to shape the future of this profession. Who will design the
> future plan? It is the primary responsibility of the national PR
> professional
> bodies and the educational institutes that are preparing the public
> relations
> students to design 'Public Relations Mission'. What should be the areas of
> mission? Let us debate both on pitfalls and
> future mission
>
>
>
> With Kind Regards
> Public Relationsly Yours
> Dr C V Narasimha Reddi
> Editor, Public Relations Voice
> Mobile: +91 9246548901
--
Prof. C.K. Sardana
Editor/UPKRAM/Bhopal
General Manager (Retd.)/BHEL/New Delhi.
09893556483 - M
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