Dear Mr.Srinivasan,
Thank you for sharing a relevant viewpoint about Indian PR agencies becoming MNCs.
Could it be that the Indian corporates have yet to emerge as professionally mature and be educated about what PR should be? To many, it is still protocol and working towards getting things done/noticed through contacts and liaison ONLY, rather than strategic approach. Hence, much as PR agencies might have the potential to grow and develop professionally, the scope is still limited or at least still in its nascent stages as compared to the global scene because the requirement in India is limited to just that much. Once the Indian corporate world emerges professionally in its approach towards corporate PR and utilises the PR agencies accordingly, PR agencies should be able to prove and display their mettle and compete as Indian MNCs. Your critical comments on this impression of mine please.
I have had my personal experience with Adfactors PR during my working years with a company (bank) and I am aware of its professionalism. However, the people at the helm of my company who took a call about PR strategy to be adopted, often looked for ad-hoc proposals that would take care of immediate PR needs of the company, ignoring the importance of long-term PR plans for the company.
My congratulations to Adfactors PR and its people.
Susan Koshy
To: prpoint@yahoogroups.com; gfpr@googlegroups.com
From: prpoint@gmail.com
Date: Fri, 20 Apr 2012 19:58:15 +0530
Subject: [prpoint] Bridging the knowledge gap to become globally competitive
Thank you for sharing a relevant viewpoint about Indian PR agencies becoming MNCs.
Could it be that the Indian corporates have yet to emerge as professionally mature and be educated about what PR should be? To many, it is still protocol and working towards getting things done/noticed through contacts and liaison ONLY, rather than strategic approach. Hence, much as PR agencies might have the potential to grow and develop professionally, the scope is still limited or at least still in its nascent stages as compared to the global scene because the requirement in India is limited to just that much. Once the Indian corporate world emerges professionally in its approach towards corporate PR and utilises the PR agencies accordingly, PR agencies should be able to prove and display their mettle and compete as Indian MNCs. Your critical comments on this impression of mine please.
I have had my personal experience with Adfactors PR during my working years with a company (bank) and I am aware of its professionalism. However, the people at the helm of my company who took a call about PR strategy to be adopted, often looked for ad-hoc proposals that would take care of immediate PR needs of the company, ignoring the importance of long-term PR plans for the company.
My congratulations to Adfactors PR and its people.
Susan Koshy
To: prpoint@yahoogroups.com; gfpr@googlegroups.com
From: prpoint@gmail.com
Date: Fri, 20 Apr 2012 19:58:15 +0530
Subject: [prpoint] Bridging the knowledge gap to become globally competitive
hi all
Yesterday, I had the opportunity of visiting the new facilities at Mumbai of Adfactors PR, the leading Indian PR Agency on their invitation. I also addressed their staff members in their new conference hall. You may kindly see the detailed write up and photos at
Adfactors have now moved to a very spacious premises with around 50,000 sft of carpet area at Mumbai. They seem to be the only PR Agency in the world to have such a huge space, with modern facilities. We wish them all success in their new facilities.
My visit to their premises made me to re-think on the Indian PR companies. We have also discussed about this few months back in this group.
It is estimated that more than 10,000 professionals are working in Indian PR and Corpcom field. Though, it is a small segment, it plays an important role.
We have three types of PR Agencies in India. (1) Totally MNC companies (2) Indian PR Companies sold off to MNCs and (3) totally Indian PR companies.
Among the top PR companies operating in India, only two companies Adfactors PR and Perfect Relations are totally Indian companies. All others are MNCs.
Even in our earlier discussions, I was bringing home a point, as to why Indian PR companies have not attempted to become Indian MNCs under PR. We have seen many IT companies, and some traditional companies like Tata Steel becoming global. What prevents Indian PR companies becoming global.
With this in mind, now that Adfactors have moved to a wonderful huge space, I requested Mr Madan Bahal, Mg. Director to work out to become an Indian MNC and operate in International market with Indian tri-colour flying high.
India has been a pioneer in the communication strategies since thousands of years. We find wonderful communication strategies and process in Ramayana and Mahabarata, which are relevant even today. Since India was under different foreign rule for nearly 1000 years, we have developed an inferiority complex. Probably, we have lost confidence on our capabilities and strength.
Knowledge and wisdom is the core strength of our country. Our communication professionals and agencies can match any international standards, if serious efforts are made.
In this process, to bridge the knowledge gap of Indian PR and communication industry, I have requested Mr Madan Bahal to consider starting an institution like "Adfactors Academy" to provide training for the middle level and senior level professionals of the industry, using the huge infrastructure and technology, which they have acquired now. I have also requested him to consider opening an academy on the lines of National Institute of Bank Management (NIBM), Pune, which provides effective training support to senior and top management bank officials. Mr Madan has promised to consider my suggestions.
The PR bodies like PRSI, PRCI, GFPR, ABCI, PRCAI and other PR Agencies and corporates can work together to reduce the knwoledge gap of our communication professionals, taking advantage of this huge facilities at Mumbai.
I request members to share the views, as to how we can bridge the knowledge gap and to make our professionals globally competitive.
Srinivasan
Prime Point
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Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
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