[prpoint] An advertiser's coup in Times of India

 

THE 

BOYS OF INDIA? No, this is not a new newspaper! This is how today's TIMES OF INDIA, Mumbai, looks.

Its an advertiser's media coup! But what Times has done is to allow the same font as that of its masthead!

Does this indicate the changing media trends or the clever thinking by advertisers?

Suggest we debate.

 

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