Re: [prpoint] An advertiser's coup in Times of India

 

It is clever thinking/creativity at its best. Other media houses would complain initially and later follow the industry trend setter-TOI.

Ad gurus can answer this query. TOI is a brand. What will be the long term impact of such practices on the brand?

Jagannathan

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From: deepa makesh <makdeepa@yahoo.co.in>
To: "prpoint@yahoogroups.com" <prpoint@yahoogroups.com>
Sent: Friday, August 24, 2012 1:26 PM
Subject: Re: [prpoint] An advertiser's coup in Times of India

 

dear forum

i think its creativity at its best!!!!!

regards

deepa

 

Deepa Makesh

5 B Mayflower

Ceebros Gardens

38 Arcot Road

Virugambakkam

Chennai 600 092

Ph - 91-044-2364 0708

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From: BNK 24x7 <mailbnk@gmail.com>
To: Prpoint Group <prpoint@yahoogroups.com>
Sent: Friday, 24 August 2012 8:49 AM
Subject: [prpoint] An advertiser's coup in Times of India

 

THE 

BOYS OF INDIA? No, this is not a new newspaper! This is how today's TIMES OF INDIA, Mumbai, looks.

Its an advertiser's media coup! But what Times has done is to allow the same font as that of its masthead!

Does this indicate the changing media trends or the clever thinking by advertisers?

Suggest we debate.

 

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Thanks & Regards
BNK 24x7
Hand phones:
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