Monday, December 10, 2012

[prpoint] Book Review: Employee Engagement & Communication Research by Susan Walker


Hi all

I had the opportunity of going through the book 'Employee Engagement and Communication Research' authored by Ms Susan Walker ABC, from London.  This book was  published last month  by Kogan Page Limited at London and US.

Generally all the companies make huge noise about the employee motivation and employee satisfaction.  But in reality, they remain more in paper.  A serious research or study is not made by any company to understand the ground reality of the employee perceptions.  Whatever the surveys done in the name of 'employee satisfaction survey' serve the ISO audit purposes only.

In this book, Susan deals with the various aspects of communication research, development questionnaire,  measurement, interpretation of  data, strategies and action to be adopted.  She also explains as to how such communication research can help the companies in the employee engagement.

The author has divided the 20 chapters into three sections, viz. (a) Measurement, (b) Strategy and (c) implementation.  Even the complicated technical details have been presented in a simple manner.  She has also shared interesting and relevant case studies in these chapters.

This book will serve as a good handbook for the Communication Managers, HR Managers and Research organisations.  This book is available in UK, USA and in India.

Susan  is one of the senior communication reseachers in UK.  She  is  a Fellow of the Institute of Internal Communication and an  Accredited  Business Communicator (IABC). She has held various posts within IABC UK Chapter in the past and presented at events worldwide including IABC conferences in New York, Los Angeles and Brussels. 

I also interviewed her over mobile on the various aspects of employee engagement and communication research.  Please listen to her interview in the following link.  The conversation transcript is also available in this link.



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