Re: [prpoint] IIPM misused the Paid Editorial in The Hindu creating controversy

 

Thanks Srinivasan for sharing this info & your views..Agree completely. Ethics in any profession is need of the hour.

Kind regards,

Hardik

On Thu, Mar 21, 2013 at 11:00 PM, Prime Point Srinivasan <prpoint@gmail.com> wrote:

 

[Attachment(s) from Prime Point Srinivasan included below]

hi all

Today morning, The Hindu had carried a clarification prominently in the National Page like this.

http://www.thehindu.com/news/national/iipms-claim-on-the-hindu-a-clarification/article4530742.ece

On 2nd Sep 2012, The Hindu had carried an article titled "IIPM - The B School with a human face" in Delhi edition.  The scanned copy of the article is attached for information.  Now IIPM has started using this article in other promotion materials as if The Hindu has endorsed them.

Today The Hindu has published a clarification in their National Page that the original article published by them on 2nd Sep 2012 was an advertisement material and The Hindu had published this materials as provided by IIPM without any editing.  They have denied giving endorsement to IIPM.

The Hindu paper always carries a high credibility among the readers.  From the look of the article, no one can find that the material was an advertisement.  The Hindu has also not published any disclaimer that that the material was an advertisement material.  Being reader of The Hindu for more than four decades, this is the first time, I am coming across such 'paid editorial', misleading the readers.  

Definitely, IIPM might have negotiated with The Hindu Advertisement department for such type of publication.  I wonder how the Ad department of The Hindu has agreed for publishing such misleading paid editorial, without getting clearance from the Editorial department.  

Even earlier, our group discussed how The Hindu carried a front page jacket few months back stressing the importance of purchasing jewellery on Akshyathrithi day, at the instance of advertisers.  The write up  looked as though The Hindu was  promoting such cause.  When the controversy broke, immediately, the Editor published an apology.

As a communication person, I know personally, in the past editorials of The Hindu cannot be influenced by giving advertisements. In the past couple of years, The Hindu is being accused of publishing such advertisement based editorials.   A couple of years ago, The Hindu carried the interview of Mr A Raja, then Minister defending his position on  2G scam.  At that time, it was alleged that the interview was carried as a reciprocal gesture of the advertisement released by the Telecom Department.  

In this IIPM case, I feel many students might have joined IIPM or got a positive perception about IIPM, based on The Hindu article, though it was a paid one, due to the credibility of The Hindu.  Since it is in article form without any disclaimer, the reader cannot suspect anything. 

When Mr Ramnath Goenka was the Editor of Indian Express, he imposed a procedure.  Whenever reporters visited any industry or enjoyed travel courtesy for an article, the reporters were asked to  add a line at the end of the story that the reporter travelled at the expenses of the company, about whom the article was written.  That enhanced the credibility to the story.  Now they are not following this procedure. 

The Hindu is a well respected newspaper in India.  They have developed credibility over a century by following professional ethics.  In spite of all the competitions, The Hindu is able to increase the  circulation every year without compromising on values and ethics.  That is their USP. It is surprising as to why The Hindu should follow such unethical practises of 'paid editorial' which mislead the readers.  

Instead of compromising on the values and ethics, built brick by brick by the earlier editors and administrators, the new team should try to encash on the strong foundation laid by them.  

As a long standing reader of The Hindu, I am pained by the new  policy of focussing on revenue compromising the  values and ethics. I wish and pray  that The Hindu should  regain its earlier glory. 

Following professional ethics and values is not a 'shame'; It is a natter of  'pride'.

I welcome views.

Srinivasan

Moderator

9176650273

__._,_.___

Reply via web post

Reply to sender

Reply to group

Start a New Topic

Messages in this topic (3)

Recent Activity:

Visit Your Group

Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)

Switch to: Text-Only, Daily Digest • Unsubscribe • Terms of Use • Send us Feedback

.

__,_._,___