Re: [prpoint] C K Sardana's 'Challenge of Public Relations' second edition released

 

Dear Mr Srinivasan,

Congratulations to veteran PR personality, Sri CK Sardana ji for releasing the second edition of his book "The challenge of Public Relations".

I admire him because, whenever he finds that I wrote something analytic in this group, he will call up and appreciate.

May his students flourish.

Regards,

On Thu, Nov 7, 2013 at 11:56 AM, Prime Point Srinivasan <prpoint@gmail.com> wrote:

 

hi all

http://www.prpoint.in/2013/11/c-k-sardanas-book-challenge-of-public.html

Shri Ram Naresh Yadav, Governor of Madhya Pradesh formally released the second edition of the book titled "The Challenge of Public Relations' on 1st October 2013, authored by Shri C K Sardana, one of the veterans in the Indian Public Relations industry.  

Shri Sardana during 1980s and 1990s was heading the Corporate Communication Department of BHEL, one of the biggest Public Sector Undertakings of India.  After 1991, when the liberalisation process started in India, he was building awareness about PR among the Public Sector organisations.  He was also the President of the Public Sector PR Forum at Delhi.  

I personally know Mr Sardana from early 1990, when he was the President of Public Sector PR Forum. In early 1990s, I used to have lot of discussions with him on various aspects of PR and he used to share his rich experience with me.

With that influence and  with the support and guidance of Mr S Narendra, then  PIB Chief and Advisor to the then Prime Minister, we  started a similar Public Sector PR Forum at Chennai to bring together all the Public Sector organisations and to create PR awareness.  

In his book (206 pages), through 18 chapters, Mr Sardana has brought out in  lucid style various aspects of Public Relations concept. Though the first edition was published in 1995, immediately after the launch of liberalisation era, he has revised the second edition with additional inputs, including sensitive case studies like Bhopal gas leak,  to educate the new generation PR professionals.

There may be changes in the style and practise of public relations in the current social media era.  But whatever be the changes in the communication medium, we need to remember that the target group viz. human beings remain unchanged. Public Relations professionals deal with the human beings, their sentiments, their emotions, their culture, etc. Many eminent communication professionals have endorsed this book in their foreword.  I personally feel this a good handbook for the young PR and Corpcom professionals and corporate CEOs, to understand the nuances of the PR concept.. 

This book is published by Har-Anand Publications Pvt Limited, New Delhi and priced at Rs.225/-.

Shri Sardana after retirement is now settled at Bhopal, mentoring young communication professionals.  He can be reached at casardana@gmail.com.

I am very proud that one of my senior colleagues has brought out the second edition of his book on public relations, which has been released by the Governor of Madhya Pradesh.

Please click the link for photos.

http://www.prpoint.in/2013/11/c-k-sardanas-book-challenge-of-public.html

K. Srinivasan

Prime Point

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Y. Babji, MA, LLB, MS-PR, M Phil, DJ, DPR, DCRS, DPMIR
National Vice President (South) 

Public Relations Society of India, Hqrs: Hyderabad, India  

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1. Best Teacher in PR (2000 - PRSI)      

2. Best Chapter Chairman (2001 - PRSI)     

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4. PR Icon (2008 - Prime Point Foundation) 
5. Best Blogger (2009 - PRSI)     

6. Hall of Fame in PR (2012 - PRCI)    

7. Best Moderator of online discussion group (2012 - CVNPR Foundation)  

8. & PR Narada

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