Dear All,
Further to our discussion on preparing for our next tweet-up #PR4PR, we had suggested that we will do three surveys amongst 3 key constituents that largely form the perception that we have in the market today.
The first survey questionnaire for the first constituent i.e. Media is ready, here is the link http://bit.ly/1deuw1V
Request you all to share it with as many journalists as possible in your own region. It will be great if you inform the forum on which sector/city journalists you have shared the questionnaire then it will help avoid duplication of efforts and reducing spam.
This questionnaire is important for us to understand the real perception they have about us, there may be many myths that we have been carrying it from long time, there might be possible that the truth is something we were never aware about. Hence it is very important to understand what – Media, our key stakeholder think about us. Hence send it to as many people as possible and request their feedback.
It exactly takes 4 minutes to complete the survey. There is no option for journalists to identify themselves and hence the question of privacy will not arise at all.
Best Regards,
Vikram
From: Vikram Kharvi <pr.vikram@gmail.com>
Date: Fri, Jan 3, 2014 at 7:26 PM
Subject: {Indian PR Forum} Preparing for our Next Tweetup #PR4PR
To: indian-pr-forum@googlegroups.com
Dear Friends,
In the last twitter chat #PR2014 we had, many spoke about the dire need of PR for the PR industry itself and hence we thought of organizing our next twitter chat on the same topic with hashtag #PR4PR. But instead of simply chatting over twitter, was wondering if we can try to do something more substantial and decide on few things that we can actually execute to get some good PR for our industry?
As we all know for any campaign planning we need data that is backed by research, which guides on the direction and objectives of the campaign. If we consider this exercise as a collectively executed campaign, then let's approach this in the manner we approach campaign planning for our clients.
To begin with we can do a small survey amongst our key constituents who contribute largely to whatever reputation/perception we have in the outside world. The three key constituents would be Media, CEOs and General Public.
I am planning to create three separate surveys for each category, request if you can get the same filled, we can have some basis to discuss on our next Tweetup scheduled on Saturday, 25th January, 2014 between 4pm to 6pm.
1) Media Survey: We will send this questionnaire to as many as media persons as possible. Whoever wants to help can come forward and let us know a particular section of media (beat) along with city, they will share the questionnaire with, so that they can focus on that particular beat only to avoid duplication or spamming.
2) CEO Survey: Try and get this answered from the CEO only and not by the corp comm as mostly it is observed that CEOs have a completely different perspective than the Department heads or corp comm managers.
3) General Public: Share this questionnaire with someone totally unconnected with our profession. Should not be our relative or should not be working in any departments related to marketing. Through this we will get to know what general public understand or how much they know about our profession.
Personally I don't have the bandwidth to execute these surveys on my own, but if all of you contribute and come ahead for the love of your profession we can get a good outside-in overview about the profession we are trying to master. If many of us contribute then we will have extra value to add to the tweetup and can be possible that we actually plan a campaign in the two hour tweetup session.
So start suggesting what we should ask in the survey questionnaire, we should only ask maximum 5 multiple choice or ranking based or true/false type questions, so that it wouldn't even take 3 minutes to submit using an online survey tool.
| Vikram Kharvi PR & Digital Strategist www.vikramkharvi.com | www.facebook.com/kharvi | www.linkedin.com/vikramkharvi | Twitter: @vikramkharvi
| ||
| Blogs | Facebook Pages | |
| Vikypedia.in | @vikramkharvi | |
| @iprf | ||
| Mylordganesha.com | @mylordganesha | |
| f/indianmarketingmantras | @marketinggyan | |
You received this message because you are subscribed to the Google
Groups "Indian PR Forum" group.
To post to this group, send email to indian-pr-forum@googlegroups.com
To unsubscribe from this group, send email to
indian-pr-forum-unsubscribe@googlegroups.com]
For more options, visit this group at
http://groups.google.com/group/indian-pr-forum?hl=en-GB
Visit Blog of Indian PR Forum - www.indianprforum.wordpress.com
Like us on facebook.com/indianprforum
Follow us on Twitter @iprf
Participate in Discussions on our LinkedIn Group - http://www.linkedin.com/groups?gid=98596&trk=hb_side_g
---
You received this message because you are subscribed to the Google Groups "Indian PR Forum" group.
To unsubscribe from this group and stop receiving emails from it, send an email to indian-pr-forum+unsubscribe@googlegroups.com.
To post to this group, send email to indian-pr-forum@googlegroups.com.
Visit this group at http://groups.google.com/group/indian-pr-forum.
For more options, visit https://groups.google.com/groups/opt_out.
| Vikram Kharvi PR & Digital Strategist www.vikramkharvi.com | www.facebook.com/kharvi | www.linkedin.com/vikramkharvi | Twitter: @vikramkharvi
| ||
| Blogs | Facebook Pages | |
| Vikypedia.in | @vikramkharvi | |
| @iprf | ||
| Mylordganesha.com | @mylordganesha | |
| f/indianmarketingmantras | @marketinggyan | |
| Reply via web post | Reply to sender | Reply to group | Start a New Topic | Messages in this topic (2) |
No comments:
Post a Comment