Very well summarized Mr. Srinivasan. He followed his media coaching instructor to a tee by repeating his key messages at every opportune moment. I am keeping it as an example to showcase to my students.
Warm regards,
Vandana Kakar
Coordinator – Training And Quality
Adfactors PR Pvt Ltd
Oasis Complex, Kamala Mills Compound,
Pandurang Budhkar Marg, Lower Parel (West), Mumbai 400013
Tel: +91 22 67574444
Fax: +91 22 67574499
Email: vandana.kakar@adfactorspr.com
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From: prpoint@yahoogroups.com [mailto:prpoint@yahoogroups.com] On Behalf Of Prime Point Srinivasan
Sent: Tuesday, January 28, 2014 1:12 PM
To: Prpoint Group
Subject: [prpoint] Times Now interview with Rahul Gandhi - Analysis under PR and Communication angle
hi all
Hope many of our members might have watched the interview with Rahul Gandhi in Times Now last night. When a major political party goes to national poll, such interviews raise some serious communication issues.
1. The questions asked by Arnab were only simple and basic questions, which are debated on a daily basis. (like 1984 Delhi massacre, 2002 Gujarat riots, corruption issue, Support to AAP, etc.). Arnab has not asked any complicated questions, involving international relations, intra party or inter party matters, etc. In spite of this, Rahul was often repeating only few words like women empowerment, opening the systems, etc, without directly answering to the questions. A question on Gujarat riot was asked 5 times and Rahul was only repeating the same unconnected answers. He was blaming as if somebody else is ruling the nation.
2. Rahul seems to be giving interview on a major TV for the first time in his political career. His body language exhibited fear and tension. Even he was not comfortably seated. Some of the close up shots of Rahul indicated sweating also.
3. Within 30 minutes of the start of the interview, lot of status messages were circulated in facebook and twitter making fun of Rahul.
4. Some senior person might have accompanied Rahul to the studios or somebody might have been seated nearby outside the view of camera. Often Rahul was seen looking at something. It is like children when they participate in the school functions on stage, used to look at their parents. It looked as though, he may start weeping if the interview continued for some more time.
5. On the other hand, Arnab, was cool with sarcastic smile. He wanted to expose Rahul.
When the Congress party is going to national poll under the leadership of Rahul Gandhi, how is that their PR Managers exposed him badly in a much publicised TV interview. Though the questions were too basic and answered daily by the Congress spokespersons, why their PR team could not train Rahul properly, before facing the camera.
One of the senior leaders of Congress told me in the morning that they are now forced to repair the image damage caused by Rahul.
I request the communication experts to analyse this issue in the communication and PR angle, beyond politics.
2014 General Elections is going to be played on communication strategies.
srinivasan
moderator
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