Re: [prpoint] Times Now interview with Rahul Gandhi - Analysis under PR and Communication angle

 

It is the poverty of imagination of the Congress management that they cannot think beyond Rahul and of Rahul that he cannot go beyond a few phrases, in spite of may be some sincere efforts.

And, as for prime time media, Modi already hogs the limelight, often with same points repeated, and many historical blunders made.

Questions the polity needs to raise is NOT of ONE leader for 120 crores (NOT possible as well), but for probity, transparency, participatory democracy as against just representative one, rule of law being one for all, clarity on the role of India globally GOING BEYOND GDP GROWTH RATE. GDP growth does not tell the story of distribution of opportunities, wealth, justice and security down the line..

On Tue, Jan 28, 2014 at 1:43 AM, Hozefa Merchant <hozefa.greenguy@gmail.com> wrote:

 

Hi, 

Good analysis. Btw, have you heard a rumor circulating that the interview was a plot to grab attention from Modi's Mumbai visit. This is pretty convincing theory.... that media strategist in Congress are using all the tactics they can to consistently keep BJP out of prime time news...even if it requires that they use Rahul as bait.

What is your opinion on that?

On Tue, Jan 28, 2014 at 1:12 PM, Prime Point Srinivasan <prpoint@gmail.com> wrote:

 

hi all 

Hope many of our members might have watched the interview with Rahul Gandhi in Times Now last night.  When a major political party goes to national poll, such interviews raise some serious communication issues.

1. The questions asked by Arnab were only simple and basic questions, which are debated on a daily basis.  (like 1984 Delhi massacre, 2002 Gujarat riots, corruption issue,  Support to AAP, etc.). Arnab has not asked any complicated questions, involving international relations, intra party or inter party matters, etc.  In spite of this, Rahul was often repeating only few words like women empowerment, opening the systems, etc, without directly answering to the questions.  A question on Gujarat riot was asked 5 times and Rahul was only repeating the same unconnected answers.  He was blaming as if somebody else is ruling the nation.  

2.  Rahul seems to be giving interview on a major TV for the first time in his political career.  His body language exhibited fear and tension.  Even he was not comfortably seated.  Some of the close up shots of Rahul indicated sweating also.  

3. Within 30 minutes of the start of the interview, lot of status messages were circulated in facebook and twitter making fun of Rahul.  

4.  Some senior person might have accompanied Rahul to the studios or somebody might have been seated nearby outside the view of camera.  Often Rahul was seen looking at something.  It is like children when they participate in the school functions on stage, used to look at their parents.  It looked as though, he may start weeping if the interview continued for some more time.

5.  On the other hand, Arnab, was cool with sarcastic smile.  He wanted to expose Rahul.

When the Congress party is going to national poll under the leadership of Rahul Gandhi, how is that their PR Managers exposed him badly in a much publicised TV interview.  Though the questions were too basic and answered daily by the Congress spokespersons, why their PR team could not train Rahul properly, before facing the camera.

One of the senior leaders of Congress told me in the morning that they are now forced to repair the image damage caused by Rahul.  

I request the communication experts to analyse this issue in the communication and PR angle, beyond politics.  

2014 General Elections is going to be played on communication strategies.

srinivasan

moderator

--
Hozefa Merchant

--

Prof Ujjwal K Chowdhury

Senior Consultant with New Business Age-Abhiyan Group, Kathmandu.

President, Advisory Board, Whistling Woods School of Communication, Mumbai 
Former Director, Symbiosis Institute of Media & Communication & Dean, SIU, Pune.
Former Media Adviser, Textiles Ministry, GOI; The Nippon Foundation; and WHO, India.

__._,_.___

Reply via web post

Reply to sender

Reply to group

Start a New Topic

Messages in this topic (7)

Recent Activity:

Visit Your Group

Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)

Switch to: Text-Only, Daily Digest • Unsubscribe • Terms of Use

.

__,_._,___