Good Morning,
I stumbled upon this interesting article about the New York Times internal digital report, some useful insights/inferences that can apply more broadly to most companies you might be servicing for digital.
Happy Reading...
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This week, an internal report on the digital health of the New York Times was leaked. While many may write this off as an analysis of modern journalism or media companies, there are themes that may be more broadly applicable than scanning the headlines might make you believe.
Put another way, how much of the New York Times internal digital report could apply to communications and marketing professionals within companies?
Joshua Benton, editor of the Nieman Journalism Lab at Harvard, called it "one of the most remarkable documents I've seen" in his years running the Lab.
The deep problems are cultural, according to a Buzzfeed exclusive (quotes below in red), as the digital team is slowed by "a cadre of editors who remain unfamiliar with the web." Indeed, according to some staffers interviewed by Benton, the report "surfaced so many issues about Times culture that digital types have been struggling to overcome for years."
It's not our intention to completely dissect the report; if you'd like to read it when you have time (highly recommended for any digital professional), please do so. But we hope to pull out the salient points that can apply more broadly to the companies you may be working for today.
Put another way, how much of the New York Times internal digital report could apply to communications and marketing professionals within companies?
Joshua Benton, editor of the Nieman Journalism Lab at Harvard, called it "one of the most remarkable documents I've seen" in his years running the Lab.
The deep problems are cultural, according to a Buzzfeed exclusive (quotes below in red), as the digital team is slowed by "a cadre of editors who remain unfamiliar with the web." Indeed, according to some staffers interviewed by Benton, the report "surfaced so many issues about Times culture that digital types have been struggling to overcome for years."
It's not our intention to completely dissect the report; if you'd like to read it when you have time (highly recommended for any digital professional), please do so. But we hope to pull out the salient points that can apply more broadly to the companies you may be working for today.
Read on the article here: http://www.scottmonty.com/2014/05/what-brands-can-learn-from-bombshell.html
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Posted by: Richa Seth <richa.seth30@gmail.com>
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