There is a decisive shift towards strong, insights-based integrated communications. Digital continues to be on fire, but the demand for services such as public affairs, crisis communications, content, brand-related research and corporate social responsibility is picking up significantly, says Jaideep Shergill, CEO of MSL Group India in an interview with Vikypedia.in, read on to know more on what's shaping the communications business and what makes MSL India, a leading communications consultancy firm.
http://vikypedia.in/2014/07/17/masterstroke-interview-with-jaideep-shergill-ceo-of-msl-group-india/
Vikram Kharvi PR & Digital Strategist www.vikramkharvi.com | www.facebook.com/kharvi | www.linkedin.com/vikramkharvi | Twitter: @vikramkharvi
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