PR discussions: Re: [prpoint] Ayesha vs (Shoaib Malik + Sania) = Page 3 to Page 1

Dear Mr Srinivasan & Friends,

Generally, media conferences and media briefings are meant for dissemination of information to the public through media - print, electronic etc. It means, such events are organised in the 'interest of public'. But, when media is more interested in extracting information from the source, it ought to be in the 'interest of media'.

This is exactly what is happening in the case of Sania & Shoaib. Mr. A K Khan, Commissioner of Police, Hyderabad City has got several calls from several countries and from several media houses (names hitherto unknown to him, as expressed by him), enquiring about the facts and the status of the case. The Commissioner, therefore, held a press conference, day before, 'in the interest of media', unable to tolerate the pressure from local, national and international press.

What should we percieve from this ? Media activism crossing boundaries ? Media really interested in reaching information to public ? Is this particular issue, an issue of public importance? News has, no doubt, become marketable goods ! If yes, how much demand this kind of a news has and who generates such a demand ? What made this story hitting the front pages and breaking news ? Why the Danthewada massacre of CRPF personnel by Maoists relegated to other pages ? Where are we being led to, by the Media ??

Y. Babji,

Hyderabad

On Wed, Apr 7, 2010 at 6:26 PM, V Jagannathan <v_jagannathan@yahoo.com> wrote:

Hi,

The issue has all the ingredients to make it interesting. Two international sports stars set to get married. Both belonging to countries that had fought two battles and doing shadow boxing for several years. One is facing googlies and the other is wondering whether it is going to be a double fault. And there is a marriage contract with another woman. So it is natural for the issue to come to the front page.

I agree with Arun that it need not be discussed if people think the issue does not deserve coverage.

Jagannathan

--- On Wed, 4/7/10, ARUN ARORA <arunarora01234@yahoo.co.in> wrote:

From: ARUN ARORA <arunarora01234@yahoo.co.in>

Subject: Re: [prpoint] Ayesha vs (Shoaib Malik + Sania) = Page 3 to Page 1
To: prpoint@yahoogroups.com
Date: Wednesday, April 7, 2010, 6:12 PM

Dear fellow prpoint members,

If we feel this issue does not deserve such coverage - then we can contribute our bit by stop reacting to this - and thus avoid giving it more publicity - even in our own forum.

Warm regards,

Arun Arora

98118 01234

--- On Wed, 7/4/10, Karthikk Chellappa <karthikk.chellappa@ gmail.com> wrote:

From: Karthikk Chellappa <karthikk.chellappa@ gmail.com>
Subject: Re: [prpoint] Ayesha vs (Shoaib Malik + Sania) = Page 3 to Page 1
To: prpoint@yahoogroups .com
Date: Wednesday, 7 April, 2010, 5:48 PM

Name of the game is bylines and increasing TRPs for the respective media houses. Breaking news on common man does not help the media to increase their TRP ratings, whereas anything on a celebrity does.

better TRP means better revenues for the the channel and that's their sole reaosn for existence. Current generation of journalists/ channels have nothing called ethics and whatever else you may call them as....

Thanks and Regards

Karthikk Chellappa
09392518881 / 09962022633

On 7 April 2010 17:32, Prime Point Srinivasan <prpoint@gmail. com> wrote:

dear friends

Sania Mirza wedding episode has become the lead story for the past one week in all the TV channels. A Page 3 news has been pushed to Page 1. Unfortunately, the killing of security forces by Naxals has been relegated to the back yard. Media does not have space or channel time to salute and honour the great soldiers who gave their life for the Nation and to mobilize the public opinion to combat terrorism.

Even though Ayisha - Shoaib - Sania drama has ended happily, many questions remain unanswered. The 'so called celebrities' like Shoab can cheat and tell lies to any extent in the media, and can still remain as the 'most admired personalities' . Even after Shoaib has signed the divorce papers, media continues to follow the story with great admiration for his 'suppression of truth'. Probably some awards also will be given shortly.

I do not know what is happening in our media industry. I am yet to understand as to how our Indian media have resolved the problems faced by the common men, by chasing these celebrities and pushing the news to front page or prime time.

Srinivasan

Prime Point

91766 50273

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