Re: [prpoint] Media reporting - seeking your views

Mansi,

 

Nothing unethical. Its a SOP.

TOI is the first newspaper in the country to have a Medianet. Earlier few knew, now everybody is well aware. The reporters are barred as per policy against mentioning name of place etc etc unless its paid for under medianet rates.

PR Agency should have known and informed your friend the restuarant owner and prewired alternate methods to ensure brand presence.

To beat this kind of non exposure corporates ensure guests/ events are photographed by tv/newspaper

reporters against a suitable backdrop which can be the brand banner or many other innovative methods. There is huge resistance to it as well by the photographers but the PR agency has to work around it and ensure its done or turn the resisting media away.

 

regards

renu
 

 

 

On 12/29/07, Mansi PR <mansipr@gmail.com> wrote:

Dear friends,

 

I want to know your expert opinion on an issue.

 

One of our friends retained a PR company at Chandigarh (also a dear friend of ours) to handle the launch event of his Restaurant. The owner of the restaurant also retained an event manager and booked a TV celebrity for the inaugural show.

 

As usual, the PR company invited the media for the inaugural event. A reporter from Times of India also attended the event, enjoyed the hospitality, went away with the gift happily and filed the interview of the TV celebrity without even mentioning the name of the restaurant or the owner ("The TV Celebrity was here to inaugurate a restaurant in the City").

 

My question is : Is it ethical on the part of the TOI reporter to file the interview of the TV celebrity, without giving credit to the restaurant, when :

 

• The TV Celebrity was arranged by the Restaurant owner
• The restaurant owner spent heavily on the fee, food, lodging, travel etc. of the TV Celebrity
• The interview took place at the restaurant premises

 

Kindly enlighten me on the issue.

 

Warm regards.

 

Raman Johar

Mansi PR

Chandigarh

mansipr@gmail.com

--
Best Regards

Renu Kakkar
..................
To go nowhere. Follow the crowd

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