Re: [prpoint] Media reporting - seeking your views

Dear Raman (Mansi PR),

 

Here is my take.

 

- We may try selling some USP of the restaurant (some special cuisine), something that is first for the city - or that the said celebrity prefer certain cuisine - and thus the association can be sold.

 

Let us make it easy for the journo to sell the story in the newspaper.

 

Another thought - in such discussion - suggest we avoid using the name of the publication etc.

 

Warm regards,
Arun Arora

GMR DIAL

New Delhi

Mansi PR <mansipr@gmail.com> wrote:

Dear friends,

 

I want to know your expert opinion on an issue.

 

One of our friends retained a PR company at Chandigarh (also a dear friend of ours) to handle the launch event of his Restaurant. The owner of the restaurant also retained an event manager and booked a TV celebrity for the inaugural show.

 

As usual, the PR company invited the media for the inaugural event. A reporter from Times of India also attended the event, enjoyed the hospitality, went away with the gift happily and filed the interview of the TV celebrity without even mentioning the name of the restaurant or the owner ("The TV Celebrity was here to inaugurate a restaurant in the City").

 

My question is : Is it ethical on the part of the TOI reporter to file the interview of the TV celebrity, without giving credit to the restaurant, when :

 

• The TV Celebrity was arranged by the Restaurant owner
• The restaurant owner spent heavily on the fee, food, lodging, travel etc. of the TV Celebrity
• The interview took place at the restaurant premises

 

Kindly enlighten me on the issue.

 

Warm regards.

 

Raman Johar

Mansi PR

Chandigarh

mansipr@gmail.com

Warm regards,

Arun Arora

98118 01234

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