Saturday, December 29, 2007

RE: [prpoint] Media reporting - seeking your views

Mansi

 

Medianet will never let brand – name/logo appear, in-spite of the journalist filing it. Specially in supplements like Chandigarh times. As such, within the group, most of these supplement editors have been asked to co-operate with Medianet.

 

Its always better to educate the client about such issues before expectations reach sky level.

 

Abhinav Sood

ConnectComm

 

On 12/29/07, Mansi PR <mansipr@gmail.com> wrote:

Dear friends,

 

I want to know your expert opinion on an issue.

 

One of our friends retained a PR company at Chandigarh (also a dear friend of ours) to handle the launch event of his Restaurant. The owner of the restaurant also retained an event manager and booked a TV celebrity for the inaugural show.

 

As usual, the PR company invited the media for the inaugural event. A reporter from Times of India also attended the event, enjoyed the hospitality, went away with the gift happily and filed the interview of the TV celebrity without even mentioning the name of the restaurant or the owner ("The TV Celebrity was here to inaugurate a restaurant in the City").

 

My question is : Is it ethical on the part of the TOI reporter to file the interview of the TV celebrity, without giving credit to the restaurant, when :

 

  • The TV Celebrity was arranged by the Restaurant owner
  • The restaurant owner spent heavily on the fee, food, lodging, travel etc. of the TV Celebrity
  • The interview took place at the restaurant premises

 

Kindly enlighten me on the issue.

 

Warm regards.

 

Raman Johar

Mansi PR

Chandigarh




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Renu Kakkar
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