PR discussions: RE: [prpoint] Media reporting

Dear friends:

Greetings for the New Year!

This is an interesting case. There is certainly an inherent danger of the reporters going behind the celebrity and ignoring the restaurant in this case. In most newspapers this gets decided the moment the invitation is assigned by the Chief of Bureau / News Editor. When the invitation emphasises the celebrity, the assignment is given to a P3 correspondent. On the other hand, if the emphasis is on the restaurant, the invitation will be handed over to a food correspondent or a freelance restaurant critic. The focus and interest of the P3 correspondent and the food correspondent are different, and hence the fact that a restaurant was launched will be missed in the reporting.

Media relations is all about media management. There is very little you can do, but that little if you do properly you can hope that the results will be good. Inviting or attracting the right journalist is a significant aspect of handling a media event.

In the initial mail there was a question on ethics. There is absolutely nothing unethical from the point of the view of the reporter as long as he/she is filing a report. The focus and the angle is his/her choice. And, even if he/she were not to file a story after the event (where he/she has to convince the COB / NE that the event does not merit a story), there is nothing unethical about it. Attending an event does not obligate a journalist to file a story.

I have organized a press meet at Delhi for ICRISAT where 40 journalists have participated but less than 10 stories have appeared. Now, how do I look at this result? To have 40 journalists interested in ICRISAT when the National Development Council was taking place at Delhi is an achievement in itself. At least 40 journalists in Delhi are aware of what ICRISAT is and what our work is. This is an investment in a relationship.

Warm regards to all,

Gopi Warrier

(Lead Media Officer, The International Crops Research Institute for the Semi-Arid Tropics - ICRISAT)

-----Original Message-----
From: prpoint@yahoogroups.com [mailto:prpoint@yahoogroups.com]On Behalf Of Narendran A
Sent: Sunday, January 06, 2008 8:30 PM
To: prpoint@yahoogroups.com
Subject: Re: [prpoint] Media reporting - seeking your views

Hi all

No doubt that responsibility of PR agency to create
news. Agency should think 100 times before palnning a
media event. Not all events attract media attention.

PR agency can always create noise before the actual
launch of the restaurant by talking abt hotel
industry, food habits of people in that particular
city, profiling spokesperson as an entrepreneur etc
etc. Then they can invite eminent chef to run a food
festival and launch the restaurant.

Best Regards
Narrendiran

--- V Jagannathan <v_jagannathan@yahoo.com> wrote:

> Hi,
>
> Can one enlighten me as to who creates a news for
> whose livelihood?
>
> Is it the PR agency that packages a news for a
> reporter to earn his livelihood? or
>
> The media finding the package something different
> and decides to write about giving the PR agency its
> livelihood?
>
>
> Jagannathan
>
>
>
> Vasan Srivathsa <emailvasan@gmail.com> wrote:
> Hi Mansi,
>
> The PR would have done better to do things
> differnetly - the restaurant could have arranged for
> feeding a group of orphans, free lunch to a group of
> elders o just had a quiet inauguration and then went
> in for a well thought communication to the target
> audience.
>
> Media guys in my opinion interpret ethics when it
> suits them hence a PR should be just dependent on
> them - they come at their cost if you can create a
> news for them to earn their lively hood.
>
> No offense meant to our scribes....
>
> Vasan
>
>
> On Dec 29, 2007 12:44 PM, Mansi PR
> <mansipr@gmail.com> wrote:
> Dear friends,
>
> I want to know your expert opinion on an issue.
>
> One of our friends retained a PR company at
> Chandigarh (also a dear friend of ours) to handle
> the launch event of his Restaurant. The owner of the
> restaurant also retained an event manager and booked
> a TV celebrity for the inaugural show.
>
> As usual, the PR company invited the media for the
> inaugural event. A reporter from Times of India also
> attended the event, enjoyed the hospitality, went
> away with the gift happily and filed the interview
> of the TV celebrity without even mentioning the name
> of the restaurant or the owner ("The TV Celebrity
> was here to inaugurate a restaurant in the City").
>
> My question is : Is it ethical on the part of the
> TOI reporter to file the interview of the TV
> celebrity, without giving credit to the restaurant,
> when :
>
>
> The TV Celebrity was arranged by the Restaurant
> owner
> The restaurant owner spent heavily on the fee,
> food, lodging, travel etc. of the TV Celebrity
> The interview took place at the restaurant
> premises
>
> Kindly enlighten me on the issue.
>
> Warm regards.
>
> Raman Johar
> Mansi PR
> Chandigarh
> mansipr@gmail.com
>
>
>
>
>
>
>
>
>
>
> --
> Sent from my StrawBerry® wired device (Laptop) :)
>
>
>
>
> ---------------------------------
> Never miss a thing. Make Yahoo your homepage.

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Monday, January 7, 2008

RE: [prpoint] Media reporting - seeking your views

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