Hello, TOI has changed the rules of the news reporting/PR game.You can buy the news column for managing content. Dear friends, I want to know your expert opinion on an issue. One of our friends retained a PR company at Chandigarh (also a dear friend of ours) to handle the launch event of his Restaurant. The owner of the restaurant also retained an event manager and booked a TV celebrity for the inaugural show. As usual, the PR company invited the media for the inaugural event. A reporter from Times of India also attended the event, enjoyed the hospitality, went away with the gift happily and filed the interview of the TV celebrity without even mentioning the name of the restaurant or the owner ("The TV Celebrity was here to inaugurate a restaurant in the City"). My question is : Is it ethical on the part of the TOI reporter to file the interview of the TV celebrity, without giving credit to the restaurant, when : Kindly enlighten me on the issue. Warm regards. Raman Johar
Also, Opening a new Restaurant is a commercial event and why should a newspaper/channel give free advertising space?
PR Agency should be vary of accepting such assignments and promise the client that they could have free publicity by inviting a Celeb.I was surprised that PR agency managed to get aTOI reporter for the event.
Opening a Restuarant is an event fit for coverage by a hospitality magazine/life style channel.As a reader of a newspaper/viewer of a channel I would not like to see such items in my newspaper/ TV channel.
As PR persons we should ask ourselves the question whether as news consumers we would like to get such "news' .
Even in the days when the Govt controlled DD was all we had,as adviser to various ministries/minister
Canon one:maintain your own credibility with media
Canon Two: donot promise to client unprofessional gains from PR related hospitality
S.Narendra
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