dear friends
I just now received a mail (appended below) from a senior journalist of a well known wire agency. I myself got surprised that some well known corporates have not invited wire agencies. As a layman, i always feeel that wire agencies provide a wider coverage. Is there any 'new strategy' in avoiding the wire agencies? I invite reaction from members.
srinivasan
moderator
message received by me
quote
recently three MNCs- 2 in the mobile phone space and one in passenger car segment- had invited the Chennai media to cover their events.Curiously the companies/PR agencies decided not to invite the news agencies. However two companies decided to issue the press release to the news agencies wanting wider coverage.It is known fact that news agencies have wider coverage and can take the message across the globe.
Is there any particular PR strategy to leave out news agencies? If yes, what are the advantages or the benefits of such a stragtegy?
If no, what could be the negative impact of such a strategy?
Members are requested to react.
unquote
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