Yes, as Uma Bhushan told, news clippings from a certain city is
sometimes more important to a PR agency, because they get paid as
per the number of clippings. However, the clients may think
otherwise. Definitely the client would like to spread the message
far and wide. But when it comes to counting the news clips and
paying to the PR agency, only print and electronic media from a
certain city may be important to a PR agency. Especially, when the
client asks them to limit the number of invitees, to control the
hotel bills or saving money on gifts to the invited media persons.
Otherwise, it is really foolish to avoid news agencies. Many a times
an agency news gets published in local papers too. They have wider
network and wider reach.
Narvijay Yadav
Managing Director
Specttrum PR
Chandigarh (India)
098141-36699
www.narvijay.
--- In prpoint@yahoogroups
>
> I am afraid this phenomenon could be attributed more to ignorance
of the reach and spread of agencies than some bigtime words like
strategy!
>
> One reason could be that it is difficult to trace
the "clippings" arising out issuing a news through the agencies. And
for PR people, clippings mean a lot! Journalists from individual
newspapers and magazines are easier to followup and getting
the "results" in the press the next day. Since agencies do not
fulfil this criteria, they may not be high up on the priority of PR
people.
>
> I will be happy to know the feedback from colleagues in this
group.
>
> Regards,
> Uma Bhushan
>
>
> Prime Point Srinivasan <prpoint@...
> dear friends
>
> I just now received a mail (appended below) from a senior
journalist of a well known wire agency. I myself got surprised that
some well known corporates have not invited wire agencies. As a
layman, i always feeel that wire agencies provide a wider coverage.
Is there any 'new strategy' in avoiding the wire agencies? I invite
reaction from members.
>
> srinivasan
> moderator
>
> message received by me
> quote
>
> recently three MNCs- 2 in the mobile phone space and one in
passenger car segment- had invited the Chennai media to cover their
events.Curiously the companies/PR agencies decided not to invite the
news agencies. However two companies decided to issue the press
release to the news agencies wanting wider coverage.It is known fact
that news agencies have wider coverage and can take the message
across the globe.
> Is there any particular PR strategy to leave out news
agencies? If yes, what are the advantages or the benefits of such a
stragtegy?
> If no, what could be the negative impact of such a strategy?
> Members are requested to react.
> unquote
>
>
>
>
>
>
> Uma Bhushan
> Senior Lecturer, Business Communication
> K J Somaiya Institute of Mangement Studies & Research
> Vidyavihar, Mumbai 400 077
>
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