Hello everybody
Been a television journalist i know the real usefulness of a news agency, be it print or visual based agency. I noted one of our members mentioning that news agency cater mainly to small newspapers, but actually news agency cater to a larger area, especially when there is a press conference in chennai, leading newspapers and magazines in the capital and other metros publish the news with the help of these agencies only. I feel all corporate companies will defenitely wish for their news to be published all over the country. So defenitely Pr agencies should be in touch with agency reporters which is as similar as with other reporters. But since they are very low profile, Pr companies may leave them out. I feel a good PR should have a list of reporters of all media including news agencies (PTI,UNI,ANI,IANS) according to their beat coverage and invite the respective reporters for the press conference.
On Wed, May 14, 2008 at 8:48 PM, Prime Point Srinivasan <prpoint@gmail.com > wrote:
dear friendsI just now received a mail (appended below) from a senior journalist of a well known wire agency. I myself got surprised that some well known corporates have not invited wire agencies. As a layman, i always feeel that wire agencies provide a wider coverage. Is there any 'new strategy' in avoiding the wire agencies? I invite reaction from members.srinivasanmoderatormessage received by mequoterecently three MNCs- 2 in the mobile phone space and one in passenger car segment- had invited the Chennai media to cover their events.Curiously the companies/PR agencies decided not to invite the news agencies. However two companies decided to issue the press release to the news agencies wanting wider coverage.It is known fact that news agencies have wider coverage and can take the message across the globe.Is there any particular PR strategy to leave out news agencies? If yes, what are the advantages or the benefits of such a stragtegy?If no, what could be the negative impact of such a strategy?Members are requested to react.unquote
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R.Induja,
Media Consultant
Ph: 9444525343
Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
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