Also, many biggies like BS have stopped attending routine press conferences like those of IPOs. They use either om agency copy or company press releases.
There is another key aspect: Agencies issue special stories on Sundays or public holidays - the lean traffic day for news flow - when even stock exchanges are closed. This an excellent platform for PR professionals - befriend agency journos and discuss some unusual angles with them and strike the media with special stories.
The moral of the story is: never, never ignore any journalist - particularly the agency journalist.
Regard
BNK
On 15/05/2008, Uma Bhushan <u_bhushan@yahoo.com > wrote:
I am afraid this phenomenon could be attributed more to ignorance of the reach and spread of agencies than some bigtime words like strategy!One reason could be that it is difficult to trace the "clippings" arising out issuing a news through the agencies. And for PR people, clippings mean a lot! Journalists from individual newspapers and magazines are easier to followup and getting the "results" in the press the next day. Since agencies do not fulfil this criteria, they may not be high up on the priority of PR people.I will be happy to know the feedback from colleagues in this group.Regards,Uma Bhushandear friendsI just now received a mail (appended below) from a senior journalist of a well known wire agency. I myself got surprised that some well known corporates have not invited wire agencies. As a layman, i always feeel that wire agencies provide a wider coverage. Is there any 'new strategy' in avoiding the wire agencies? I invite reaction from members.srinivasanmoderatormessage received by mequoterecently three MNCs- 2 in the mobile phone space and one in passenger car segment- had invited the Chennai media to cover their events.Curiously the companies/PR agencies decided not to invite the news agencies. However two companies decided to issue the press release to the news agencies wanting wider coverage.It is known fact that news agencies have wider coverage and can take the message across the globe.Is there any particular PR strategy to leave out news agencies? If yes, what are the advantages or the benefits of such a stragtegy?If no, what could be the negative impact of such a strategy?Members are requested to react.unquote
Uma Bhushan
Senior Lecturer, Business Communication
K J Somaiya Institute of Mangement Studies & Research
Vidyavihar, Mumbai 400 077
--
Regards
BNK
Call: CDMA: 93210 48332
93200 48332
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B N Kumar
President
Concept PR - "Agency of the Year" award winner from PR Council of India
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