PR discussions: Re: [prpoint] Debate: Avoiding news agencies for press conference

It is silly to avoid news agencies! They can not only get wider coverage - or at least wider circulation of your news - but ensure flashes on TV tickers. As a former UNI journalist, I can certainly advise PR professionals to keep news agencies on the top of their agenda. The priority for media relations should be in this order: - Wires

- TV Channels

- Print medium

- Magazines

This is primarily because the different entities have different deadlines.

BNK

B N Kumar

President

Concept PR

93210 48332

93200 4832

On 14/05/2008, Prime Point Srinivasan <prpoint@gmail.com> wrote:

dear friends

I just now received a mail (appended below) from a senior journalist of a well known wire agency. I myself got surprised that some well known corporates have not invited wire agencies. As a layman, i always feeel that wire agencies provide a wider coverage. Is there any 'new strategy' in avoiding the wire agencies? I invite reaction from members.

srinivasan

moderator

message received by me

quote

recently three MNCs- 2 in the mobile phone space and one in passenger car segment- had invited the Chennai media to cover their events.Curiously the companies/PR agencies decided not to invite the news agencies. However two companies decided to issue the press release to the news agencies wanting wider coverage.It is known fact that news agencies have wider coverage and can take the message across the globe.

Is there any particular PR strategy to leave out news agencies? If yes, what are the advantages or the benefits of such a stragtegy?

If no, what could be the negative impact of such a strategy?

Members are requested to react.

unquote

--
Regards
BNK
Call:  CDMA: 93210 48332
                    93200 48332

========
B N Kumar
President
Concept PR - "Agency of the Year"  award winner from PR Council of India
====================

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Thursday, May 15, 2008

Re: [prpoint] Debate: Avoiding news agencies for press conference

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