Hi People,
Its very interesting that this topic is being discussed in so many
details...
All PR professionals will be aware and will vouch for the fact that if
its a city specific activity then no national publication will carry the
news.....
Even if the news wires do carry the item, the papers which are relevant
to that city or the cachement area will only pick it up if they have not
been able to attend or if there is something interesting which has not
been covered by them (In case the newswire also gets a One - On - One
Interview)
Personally, I beleive that Newswires are important as they add to the
value of the news and news desks rely of newswires very often for
relevant research and information, if not at that time but in the
future.
Regards
Manoj Panjwani
--- In prpoint@yahoogroups
wrote:
>
> Hi Friends:
>
> Itmay be true that the agency might take the route ofwire services to
get
> noticed of the event in other cities,but basically the wire services
> were not invited just because the corporate thinks they have the
> patronage of big newspapers - bacause the corporates throw fullpage
> advertisements as and when the papers demand - and the
> servicesofothersare not needed.
>
>
>
> On 5/23/08, V Jagannathan v_jagannathan@
> >
> > Hi,
> > According to a good friend of mine who is into PR profession told me
that
> > corporates and PR agencies avoid news agencies in the case of a
multi city
> > product launch or during IPO.
> > The PR agencies would normally invite the local media to confine the
news
> > to that particular locality and get the bang for the buck in all the
cities
> > they hold the media event.
> > If a news agency is invited then its report would go nation wide
thereby
> > resulting in lukewarm media response in other cities.
> > V.Jagannathan
> >
> >
> > *archer public relation archerpr@...
> >
> > Dear Mr. Sriniwasan,
> >
> > Its a wonderful interaction going on!!! kindly Allow me to take the
> > interaction in a little different direction. I suggest it would help
us
> > going to the roots of the subject.
> >
> > Let us evaluate ourselves...
own inner
> > strength or our clients?
> >
> > There would always be a problem, when we feel we are consultants and
the
> > client doesn't. similarly, there would be issues raised when the
client
> > wants a fair advise and we go and choose the first option offered by
the
> > client during the discussion, without even discussing the pros and
> > consequences.
> >
> > Is it not true that most of the nationally acclaimed agencies today,
have
> > relatively fresh accouts executives who have not even organised 10
press
> > conferences and not have disseminated 25-30 press releases in their
first
> > year of service.
> >
> > Also, in many of the cases, the corp comm chiefs are from PR domain
and the
> > moment they reach corporate, they forget the facts and start
visiting
> > fancyland. Till yesterday what used to look almost impossible, they
start
> > expecting from the agency.
> >
> > This is how it results in a game where everybody wants to win at any
cost.
> >
> > Is it because, we do not have time? Are we overloaded? I don't think
so...
> > In my case, I have observed that it is all because of "saying 'YES'
too
> > early or saying 'NO' too late."
> >
> > Thanks a lot friends!
> >
> > Regards
> >
> > Shishir
> >
> >
> >
> >
> >
> >
> > On Thu, 22 May 2008 BadriCommunications wrote :
> > >Friends,
> > >
> > >It is really obnoxius on the part of the corporate to leave out
thewirte
> > >agenci. In Ford'scase they have not only left out the wire
servicesbut
> > >alsothe internet media which is playing a major role in providing
round
> > >theclock newsunlike the print medium where theshelflifeis short
lived.
> > >
> > >When contacted the company officials were so arrogant that they
wanted
> > >only big news papers to support them. Underthe circumstances I
suggest
> > >that all jurnos with self respect should boycott the events of the
> > > automobile major then they would realise the importance of the
other
> > >media.
> > >
> > >Poor PR Agency though they adviced the corporate to invite all the
> > advice
> > >went to the deaf ears.
> > >
> > >Theonlysolution left out is that the PR professionals should advice
> > the
> > >pros and cons of such happenings thereby the arrogant corporate
> > >communication guys come tot heir senses.
> > >
> > >S. Raghunathan
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >On 5/19/08, Sindhu Rajasekharan sindhu.ipan@
> > > >
> > > > Dear Friends,
> > > >
> > > > The issue discussed here is really worth giving a thought as its
an
> > issue
> > > > raised by many media houses.
> > > > When it comes to big corporates, where the company has a major
say in
> > > > deciding the media to be invited, then the desire of the PR
agencies to
> > > > invite all the media can turn futile.
> > > >
> > > > Yes definitely, I agree to the point News wires are the backbone
of the
> > > > media industry and till today most of the big media houses
depend
> > largely on
> > > > the wire agencies for its authenticity and for the incessant
feeds that
> > they
> > > > send.
> > > >
> > > > And its a known fact that a PR and journo relationship has to be
> > sustained
> > > > as its mutually beneficial. And i personally feel, it becomes
important
> > for
> > > > the PR agencies to maintain a situation where no journalist is
left
> > missed
> > > > as it could tarnish the agencies name at the end of the day. And
i
> > strongly
> > > > feel that if a big corporate finds a media to be irrelavant for
a
> > > > particular press conference, there steps in the actual role of a
PR
> > agency.
> > > > As a disciplined PR professional, it becomes essential to
advocate to
> > the
> > > > corporate the importance of inviting them, if found relevant.
> > > >
> > > > Sindhu Rajasekharan
> > > > PR Consultant
> > > > Chennai
> > > >
> > > >
> > > >
> > >
> > >
> > >
> > >--
> > >Sai Narayanan
> > >Badri Communications
> > >Chennai Mob: 99419 21442
> >
> >
> >
> > [image: Shaadi]
> >
> >
> >
> >
>
>
>
> --
> Sai Narayanan
> Badri Communications
> Chennai Mob: 99419 21442
>
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