Friends,It is really obnoxious on the part of the corporate to leave out the wire agencies . In Ford's case they have not only left out the wire services but also the internet media which is playing a major role in providing round the clock news, unlike the print medium where the shelf life is short lived.When contacted the company officials were so arrogant that they wanted only big news papers to support them. Under the circumstances I suggest that all journos with self respect should boycott the events of the automobile major then they would realise the importance of the other media.Poor PR Agency though they adviced the corporate to invite, all the advice went to the deaf ears.The only solution left out is that the PR professionals should advice the pros and cons of such happenings thereby the arrogant corporate communication guys come to their senses.S. Raghunathan
Badri Communications
Chennai Mob: 99419 21442
On 5/19/08, Sindhu Rajasekharan <sindhu.ipan@gmail.com > wrote:Dear Friends,
The issue discussed here is really worth giving a thought as its an issue raised by many media houses.
When it comes to big corporates, where the company has a major say in deciding the media to be invited, then the desire of the PR agencies to invite all the media can turn futile.
Yes definitely, I agree to the point News wires are the backbone of the media industry and till today most of the big media houses depend largely on the wire agencies for its authenticity and for the incessant feeds that they send.
And its a known fact that a PR and journo relationship has to be sustained as its mutually beneficial. And i personally feel, it becomes important for the PR agencies to maintain a situation where no journalist is left missed as it could tarnish the agencies name at the end of the day. And i strongly feel that if a big corporate finds a media to be irrelavant for a particular press conference, there steps in the actual role of a PR agency. As a disciplined PR professional, it becomes essential to advocate to the corporate the importance of inviting them, if found relevant.
Sindhu Rajasekharan
PR Consultant
Chennai
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Regards
BNK
Call: CDMA: 93210 48332
93200 48332
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B N Kumar
President
Concept PR - "Agency of the Year" award winner from PR Council of India
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