Yes, and infact for really important news announcements, it is even worth it to invest in releasing the news over paid for Business and Financial wires (overseas), as they really give fantastic visibility to it.
There is just no avoiding new agencies for media mileage.
Regards,
Reema
Reema Sarin | AVP, Marketing & Corporate Communications | AppLabs
Plot # 83 & 84, Road # 2, Banjara Hills, Hyderabad - 500 034
Office: +91 40 2355 8000 | Mobile: +91 9849647772 | Fax: +91 40 2355 8111
reema.sarin@ applabs.com | AppLabs.com
no doubt about it
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To: prpoint@yahoogroups .com
From: mailbnk@gmail. com
Date: Thu, 15 May 2008 14:45:54 +0530
Subject: Re: [prpoint] Debate: Avoiding news agencies for press conference
It is silly to avoid news agencies! They can not only get wider coverage - or at least wider circulation of your news - but ensure flashes on TV tickers. As a former UNI journalist, I can certainly advise PR professionals to keep news agencies on the top of their agenda. The priority for media relations should be in this order: - Wires
- TV Channels
- Print medium
- Magazines
This is primarily because the different entities have different deadlines.
BNK
B N Kumar
President
Concept PR
93210 48332
93200 4832
On 14/05/2008, Prime Point Srinivasan <prpoint@gmail. com> wrote:
dear friends
I just now received a mail (appended below) from a senior journalist of a well known wire agency. I myself got surprised that some well known corporates have not invited wire agencies. As a layman, i always feeel that wire agencies provide a wider coverage. Is there any 'new strategy' in avoiding the wire agencies? I invite reaction from members.
srinivasan
moderator
message received by me
quote
recently three MNCs- 2 in the mobile phone space and one in passenger car segment- had invited the Chennai media to cover their events.Curiously the companies/PR agencies decided not to invite the news agencies. However two companies decided to issue the press release to the news agencies wanting wider coverage.It is known fact that news agencies have wider coverage and can take the message across the globe.
Is there any particular PR strategy to leave out news agencies? If yes, what are the advantages or the benefits of such a stragtegy?
If no, what could be the negative impact of such a strategy?
Members are requested to react.
unquote
--
Regards
BNK
Call: CDMA: 93210 48332
93200 48332
========
B N Kumar
President
Concept PR - "Agency of the Year" award winner from PR Council of India
============ ========
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