Hi Friends:
Itmay be true that the agency might take the route ofwire services to get noticed of the event in other cities,but basically the wire services were not invited just because the corporate thinks they have the patronage of big newspapers - bacause the corporates throw fullpage advertisements as and when the papers demand - and the servicesofothersare not needed.
On 5/23/08, V Jagannathan <v_jagannathan@yahoo.com > wrote:
Hi,According to a good friend of mine who is into PR profession told me that corporates and PR agencies avoid news agencies in the case of a multi city product launch or during IPO.The PR agencies would normally invite the local media to confine the news to that particular locality and get the bang for the buck in all the cities they hold the media event.If a news agency is invited then its report would go nation wide thereby resulting in lukewarm media response in other cities.V.JagannathanDear Mr. Sriniwasan,
Its a wonderful interaction going on!!! kindly Allow me to take the interaction in a little different direction. I suggest it would help us going to the roots of the subject.
Let us evaluate ourselves.... who recognise us as consultant? Our own inner strength or our clients?
There would always be a problem, when we feel we are consultants and the client doesn't. similarly, there would be issues raised when the client wants a fair advise and we go and choose the first option offered by the client during the discussion, without even discussing the pros and consequences.
Is it not true that most of the nationally acclaimed agencies today, have relatively fresh accouts executives who have not even organised 10 press conferences and not have disseminated 25-30 press releases in their first year of service.
Also, in many of the cases, the corp comm chiefs are from PR domain and the moment they reach corporate, they forget the facts and start visiting fancyland. Till yesterday what used to look almost impossible, they start expecting from the agency.
This is how it results in a game where everybody wants to win at any cost.
Is it because, we do not have time? Are we overloaded? I don't think so... In my case, I have observed that it is all because of "saying 'YES' too early or saying 'NO' too late."
Thanks a lot friends!
Regards
Shishir
On Thu, 22 May 2008 BadriCommunications wrote :
>Friends,
>
>It is really obnoxius on the part of the corporate to leave out thewirte
>agenci. In Ford'scase they have not only left out the wire servicesbut
>alsothe internet media which is playing a major role in providing round
>theclock newsunlike the print medium where theshelflifeis short lived.
>
>When contacted the company officials were so arrogant that they wanted
>only big news papers to support them. Underthe circumstances I suggest
>that all jurnos with self respect should boycott the events of the
> automobile major then they would realise the importance of the other
>media.
>
>Poor PR Agency though they adviced the corporate to invite all the advice
>went to the deaf ears.
>
>Theonlysolution left out is that the PR professionals should advice the
>pros and cons of such happenings thereby the arrogant corporate
>communication guys come tot heir senses.
>
>S. Raghunathan
>
>
>
>
>
>
>
>
>
>
>On 5/19/08, Sindhu Rajasekharan <sindhu.ipan@gmail.com > wrote:
> >
> > Dear Friends,
> >
> > The issue discussed here is really worth giving a thought as its an issue
> > raised by many media houses.
> > When it comes to big corporates, where the company has a major say in
> > deciding the media to be invited, then the desire of the PR agencies to
> > invite all the media can turn futile.
> >
> > Yes definitely, I agree to the point News wires are the backbone of the
> > media industry and till today most of the big media houses depend largely on
> > the wire agencies for its authenticity and for the incessant feeds that they
> > send.
> >
> > And its a known fact that a PR and journo relationship has to be sustained
> > as its mutually beneficial. And i personally feel, it becomes important for
> > the PR agencies to maintain a situation where no journalist is left missed
> > as it could tarnish the agencies name at the end of the day. And i strongly
> > feel that if a big corporate finds a media to be irrelavant for a
> > particular press conference, there steps in the actual role of a PR agency.
> > As a disciplined PR professional, it becomes essential to advocate to the
> > corporate the importance of inviting them, if found relevant.
> >
> > Sindhu Rajasekharan
> > PR Consultant
> > Chennai
> >
> >
> >
>
>
>
>--
>Sai Narayanan
>Badri Communications
>Chennai Mob: 99419 21442
--
Sai Narayanan
Badri Communications
Chennai Mob: 99419 21442
Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe
.
__,_._,___
No comments:
Post a Comment