Wednesday, June 11, 2008

[prpoint] Media Perception Audit

Hello,

As a way to understand PR impact various methods have been used by PR professionals. How important is media perception audit to understand impact of PR efforts ?

Has any organization done a perception audit with media?

Which are the agencies used for media perception audit in India? Would the traditional Research agencies do a good job of this ?

Do PR agencies do media perception audits for their clients?

Would there not be a bias if the PR agency/ internal PR department does the perception audit?

Warm regards

 

Sanjay Mudnaney

AGM Corporate Communications

Mastek

M +91 9821876559 , D + 91 22 28247745

 

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