Hi
I appreciate the initiative taken by our colleagues in AP. This will
be a good example for other states aslo.
I would like you to consider adding the following areas in your syllabus.
1. Social media is emerging as a great tool of communication globally.
2. Many corporates still do not understand the importance of IPO
communication. IPO communication is a great opportunity for brand
building for a long term.
3. Corporate Governance in all areas of functions in organisations. I
am not referring the corporate governance defined by SEBI. It should
be in the various functions like HR, Marketing, etc. You can include
as to how communication plays a greater role in the corporate goverance.
4. As one of our friends referred erlier, Right to information Act is
another signficant act that has to be understood by private sector.
Already, we also dealt with in our ezine. Presently, private sector
thinks that RTI Act has no relevance for them. RTI Act has more
relevance to private sector than even public sector. RTI Act has
brought in more transparency in communication.
I also suggest that you consult Prof. UKC, dean and director of
symbiosis, a pioneer organisation in Asia for some more ideas. He is also in our group.
Prime Point Foundation will extend all its support for your endeavours.
srinivasan
94440 50273
--- In prpoint@yahoogroups
>
> Dear All,
>
> Mr. Babji has called for suggestions for the development of Course
> Curriculum for Mass Communications.
> It is in this context, I would like to suggest to include one more
subject
> which is need of the hour is International Business Communications.
In the
> era of M & A, the integration process is the most challenging job
for a PR
> and HR Professionals. The trend is reversed these days when more
number of
> Indian Companies are acquiring companies abroad. Communications
during the
> process that starts from actually making due-diligence, bidding for
> take-over and up to final take over and subsequently facing
challenges by
> down grading the financial ratings by International Agencies is very
> difficult part. It is noticed that many of the PR Professionals
can't even
> read a Balance Sheet and therefore, can't understand implications by
such
> down ratings. They are totally blank in dealing with such situation.
>
> Under the circumstances, I would strongly recommend to include
> International Business Communications in the course as one of the MUST
> topic.
>
> Regards,
>
> Yogesh Joshi
>
>
>
> On 6/9/08, Avinash Murkute <avinash_m28@
> >
> > Dear Sir:
> >
> > Kindly find my few suggestions.
> >
> > 1) Few sessions on nuances of technology in communication. When i was
> > student of mass communication, telex and teleprinter was included
in my
> > syllabus. Today there is need to include blogging, VLog, Social
networking
> > sites, Customer blogs, Communication security and exercising right
controls,
> > ezines, Video conferncing, online meetings, IP telephony, etc.
> >
> > 2) RTI i.e. Right to information Act 2005, is playing a pivotal
role in
> > getting information on demand. Although the act has been enacted
there are
> > many hurdles in getting the information on anywhere-anytime basis
due to
> > technical reasons. Empowering citizens understand RTI act is very much
> > required and a must for students pursuing communication and allied
courses..
> > Sessions to understand RTI act may please be considered. *Many
> > universities are finding this proposal lucrative.
> > *
> > 3) E-commerce: It may cover e-business models, famous fallouts, online
> > trasactions, grievance redressal, phising, online scams, security
issues,
> > payment gateways, customer communication systems, how to build online
> > business, deciding chief purpose of website and maintaining great
> > e-businesses. The point to understand is how new businesses are
required to
> > communicate in e-age. I will have to research for PR in e-age.
(Spoke-n-hub)
> >
> > 4) IT act: Cyber law cases not only contains economic frauds but also
> > malicious content, pornographic issues, libel, bad faith domain name
> > registrations, Intellectual property rights issues and so on.
Understanding
> > basics of cyber law is required, as in days to come cyber crimes will
> > surpass traditional crime scene.
> >
> > 5) E-Governance: Government plays an important role in providing
conducive
> > atmosphere to conducting businesses. Government sector is the largest
> > domestic client for software products and services. Bhoomi project and
> > Gyandoot project are few to name e-governance projects, whose success
> > changed the mindset of India government. Today, Railways, Airlines,
> > Municipal Corporations, Banking, Media, Education,
Military...almost all
> > sectors are e-dependant. Advantages are numerous and so is the scale.
> > Training session on e-governance projects and project reports
helped many
> > students / institutes understand this crucial area.
> >
> > Having excellent academic profile and experience in
media-n-education, if i
> > can be of any further assistance in design-n-delivery of courses,
you might
> > find me as ready help.
> >
> > Regards,
> > Avinash Murkute
> > Galaxy4u, Pune
> >
> > Mobile: +919822698070
> >
> > ------------
> > Meet people who discuss and share your passions. Join them
now.<http://in.rd.
> >
> >
> >
>
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