Dear Mr Srinivasan,
Very interesting topic and I do agree with you and ofcourse with the
views of other members of the group. However, I have my own
observation which I would like to share :
As Mr Srinivasan very rightly pointed out, the CEOs and the
management have to look beyond media management. Most companies use
PR tools for media management only. Why blame alone PR agencies.
Infact most of the PR people handle media, ticketing and travels of
their senior executives, hotel accommodation and government liaison.
But what about communication - both internal & external.
Particularly internal communication is very important link between
the employee and the employer. It is the internal communication
which will help in developing HR Branding. The strategic planning,
mission, vision, policy, etc. has to be communicated to grass root
level. The thinking process of management has to be aligned with
thinking process of employees through communication, which is, to
me, the most powerful tool of PR.
PR can be effectively utilised to communicate with customers,
shareholders, society - all stake holders, for sales promotions,
event management, Branding both corporate and HR.
Thanks.
R Sai Kumar
www.winmyindia.
--- In prpoint@yahoogroups
<prpoint@...
>
> dear friends
>
> In the India PR Blog, Palin has raised a very good subject. He
has talked
> about the various aspects presented before the prospective clients
by PR
> agencies during their pitch presentation. Please read in the
following
> link :
> http://www.indiaprb
initial-pitch-
>
> Normally, almost all the PR agencies present their capabilities in
media
> relations.
>
> My feeling is that PR agencies should start talking about the
communication
> with other stakeholders. They can talk about HR branding, investor
> communication, social media communication, internal communiation,
marketing
> communication, external communication other than media, etc.
>
> PR Agencies feel more comfortable with media relations. (probably
it is
> sytematic, clips measured, time bound, etc). Since PR Agencies
confine only
> to media relations, the corporates also feel satisified with 'n'
number of
> clips.
>
> I feel a time has come that PR Agencies should re-look and start
developing
> their competency in other areas like internal communication, HR
Branding,
> and other areas through which the perception of the stakeholders
could be
> improved. As I have been repeatedly stressing, PR needs to be
integrated
> with Marketing communication. Corporate CEOs also should start
pressuring
> the PR Agencies to suggest tools and means for 'total communication
> management'.
>
> I invite members to share the views as to how we can take the PR
industry to
> the next level.
>
> srinivasan
> Moderator
> http://www.prpoint.
>
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