Hi All,
I am trying to put together a whole compendium of checklists per area or topic for Reputation Management.
These can deal with the building, sustaining and protecting of corporate reputation and can include anything from PR/Corporate Communication checklists to Crisis Management & Crisis Communication checklists.
Do you have any that you are prepared to share with me?
I have just written an article for my latest Powerlines newsletter, hence the reason for the above:
THE USE OF CHECKLISTS CAN PROTECT YOUR REPUTATION
============
I recently attended an event that had a myriad of organizational problems which resulted in the organizer's reputation being tarnished.
In reflecting upon what took place, it struck me that so much could have been avoided had he and his employees used carefully created checklists to assist them with their preplanning and execution during the event.
Checklists are essential tools. Not only do checklists enable a manager to anticipate and forestall events, they also help to initiate a course of action that needs to be taken. In today's turbulent society, a manager is judged by how well he or she responds to crises and critical issues and manages to keep the organisation'
By developing a set of checklists to which items can be added; a Reputation Manager will over time have tabulated and recorded his or her approach to handling incidents that could affect the organisation'
A manager's use of a checklist can be likened to that of an airline pilot. Pilots are taught that before any aircraft leaves the ground, the pilot must conscientiously runs through an exhaustive checklist of instruments, linkages, wheels, hydraulics, servomechanisms, etc checks. He must check every single unit, for failure of any single item could mean disaster, and remembering to check everything could mean a safe flight. Pilots use a document called an inspection flight pre-checklist. This document had to be completed every time before any take-off.
This checklist was not designed to tell the pilot how to take off. It does not instruct the pilot how to land. Its purpose is to ensure that the pilot has overlooked nothing in his prevention of accidents or has been reminded of every procedure to achieve a successful flight. In Health & Safety Consulting they use similar emergency and other inspection checklists with great effect.
Every organisation will be faced with an opportunity to build, sustain or protect their organisation at some time or another. By developing checklists for every driver of reputation, categorizing them into opportunities, issues and potential crisis response strategies, the Reputation Manager will have developed a very valuable database that can be used to build intellectual capital in the organisation.
P.S. For those who use the David Allen GTD system, the link between checklists and next actions should be clear.
Thanks in advance,
------------
Reputation Management Speaker, Adviser &
Workshop Leader
* Landline: +27- 011- 4753515 / Fax: 0866 129 566
* Mobile: +27-0-834254318
* Email: deonbin@icon.
* Twitter: DeonBinneman
* Facebook: Deon Binneman
* IM: deonbinneman@
* http://friendfeed.
------------
P.O. Box 3285, Honeydew, Johannesburg, South Africa, 2040
------------
Blog: Deon Binneman on Managing Reputation:
http://deonbinneman
Public Profile: http://www.linkedin
------------
Because your Reputation matters!....
------------
Subscription Policy: It is not my intention to send this email to those who do not wish to receive it. If you do not wish to hear from me, please write back so that I can remove your details. To ensure complete removal, please inform me of any other email addresses that default to your mailbox.
Please visit the websites http://www.prpoint.com and http://www.primepointfoundation.org and
http://www.imageaudit.com
To unsubscribe from this group, send a blank message addressed to Image_Management-unsubscribe@yahoogroups.com
Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe
__,_._,___
No comments:
Post a Comment