Please look at this link for a fine example of 360 degree PR exercise:
http://www.thehindu
The PR campaign managed by the PR agency include in-serial placements
on TV; social media campaigns including virals, orkut communities,
YouTube channel, etc.; getting advocates from the celebrity community
to voice their support, roadshows, shopkeeper and consumer contest.
(all these in addition to the ad campaign running simultaneously.
campaign won 7 international PR awards.
Today, more than 70% of the ideas we suggest to clients today are
non-media, and the clients love the differentiation. It is our job to
educate the clients that non-media activities are important otherwise
they will never realise. We have to sell our service and not wait till
the clients get interested by some divine intervention. Whenever we
present to a prospective client, the media activities like feature
stories, etc. are always at the end of the presentation.
Will it be wrong to say that today we have multiple categories of PR
agencies - those who are good in providing 360 degree activities and
those who excel in media relations alone.
Cheers, Palin
http://www.indiaprb
http://advocable.
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