Dear Friends Wish to share my thoughts 1. Most of the cleints have defined communication agenda when they call PR agency for a pitch only some do not have and those times normally we borwse the net and see where the industry is heading towards and how are the competitors projected and then zero in on communication objective and brand positioning. Some companies when they invite PR pitch they elaborate on each and every aspect. 2. PR agencies have executives trained in media relations and do not have specialist trained in CSR or new media communications 3. Crisis management- largely handled by the top managent as Executives at the local office are not capable (according to corporates) 4. An executive handles media relations for atleast 3 clients and he spends the entire day executing media job on hand and i dont know if he will have time for looking at other activities. If we could develop a one man army capapble of consulting clients on all forms of communication, i think we are done. Best regards Narren
--- On Thu, 6/12/08, BNK <mailbnk@gmail.com> wrote:
From: BNK <mailbnk@gmail.com>
Subject: Re: [prpoint] Presentation of PR Agencies to clients - why confine to media only?
To: prpoint@yahoogroups.com
Date: Thursday, June 12, 2008, 1:04 PM
Apart from Media Relations, the gamut of PR activities covered by us include: Corporate Communications Internal Communications Crisis Communications Investor relations (for listed companies) Media Training CSR Cheers BNK (B N Kumar Concept PR)
On 12/06/2008, rajeshwari iyer <raji_iyer2002@ yahoo.co. in> wrote: Absolutely srinivasan, you said it right. PR people must concentrate on all allied business areas of a business house without getting stuck in managing media alone which is actually only a part of the gamut of PR practice. Resaerch , community developement, consumer affairs, Personal and HR are some of th areas we must start looking at using the latest techniques.. reg dear friends In the India PR Blog, Palin has raised a very good subject. He has talked about the various aspects presented before the prospective clients by PR agencies during their pitch presentation. Please read in the following link :
Normally, almost all the PR agencies present their capabilities in media relations. My feeling is that PR agencies should start talking about the communication with other stakeholders. They can talk about HR branding, investor communication, social media communication, internal communiation, marketing communication, external communication other than media, etc. PR Agencies feel more comfortable with media relations. (probably it is sytematic, clips measured, time bound, etc). Since PR Agencies confine only to media relations, the corporates also feel satisified with 'n' number of clips. I feel a time has come that PR Agencies should re-look and start developing their competency in other areas like internal communication, HR Branding, and other areas through which the perception of the stakeholders could be improved. As I have been repeatedly stressing, PR needs to be integrated with Marketing communication. Corporate CEOs also should start pressuring the PR Agencies to suggest tools and means for 'total communication management'. I invite members to share the views as to how we can take the PR industry to the next level. srinivasan Moderator
Explore your hobbies and interests. Click here to begin. -- Regards BNK Call: CDMA: 93210 48332 93200 48332 ======== B N Kumar President Concept PR - "Agency of the Year" award winner from PR Council of India ============ ======== |
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