My experience is that most PR agencies lack the skills in integrated marketing. The challenge I believe is shortage of right talent in the industry. With the plate already full and customers not complaining (does not mean that there is no need) PR agencies are reluctant to broaden skills beyond media relations.
Sanjay Mudnaney
AGM Corporate Communications
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From: prpoint@yahoogroups
Sent: Thursday, June 12, 2008 11:29 AM
To: prpoint@yahoogroups
Subject: Re: [prpoint] Presentation of PR Agencies to clients - why confine to media only?
Absolutely srinivasan, you said it right.
PR people must concentrate on all allied business areas of a business house without getting stuck in managing media alone which is actually only a part of the gamut of PR practice.
Resaerch , community developement, consumer affairs, Personal and HR are some of th areas we must start looking at using the latest techniques..
reg
rr iyer
Prime Point Srinivasan <prpoint@gmail.
dear friends
In the India PR Blog, Palin has raised a very good subject. He has talked about the various aspects presented before the prospective clients by PR agencies during their pitch presentation. Please read in the following link :
Normally, almost all the PR agencies present their capabilities in media relations.
My feeling is that PR agencies should start talking about the communication with other stakeholders. They can talk about HR branding, investor communication, social media communication, internal communiation, marketing communication, external communication other than media, etc.
PR Agencies feel more comfortable with media relations. (probably it is sytematic, clips measured, time bound, etc). Since PR Agencies confine only to media relations, the corporates also feel satisified with 'n' number of clips.
I feel a time has come that PR Agencies should re-look and start developing their competency in other areas like internal communication, HR Branding, and other areas through which the perception of the stakeholders could be improved. As I have been repeatedly stressing, PR needs to be integrated with Marketing communication. Corporate CEOs also should start pressuring the PR Agencies to suggest tools and means for 'total communication management'.
I invite members to share the views as to how we can take the PR industry to the next level.
srinivasan
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