Good topic to discuss.
Do not know how other agencies work, but we look
beyond just media. As rightly said it is just one part
of communication. We work with our clients closely and
provide valued adds in the form of strengthening
internal communication, (as important as the external,
as each one of them are brand ambassadors)
relations, CSR initiatvies (the feel good factor) etc.
sandhya raju
brand-comm
--- Sanjay Mudnaney <sanjaym@mastek.
> My experience is that most PR agencies lack the
> skills in integrated marketing. The challenge I
> believe is shortage of right talent in the industry.
> With the plate already full and customers not
> complaining (does not mean that there is no need) PR
> agencies are reluctant to broaden skills beyond
> media relations.
>
>
>
>
> Sanjay Mudnaney
> AGM Corporate Communications
> Mastek
> M +91 9821876559 , D + 91 22 28247745
>
> P Please don't print this e-mail unless you really
> need to.
>
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> ____________
> From: prpoint@yahoogroups
> [mailto:prpoint@yahoogroups
> rajeshwari iyer
> Sent: Thursday, June 12, 2008 11:29 AM
> To: prpoint@yahoogroups
> Subject: Re: [prpoint] Presentation of PR Agencies
> to clients - why confine to media only?
>
> Absolutely srinivasan, you said it right.
>
> PR people must concentrate on all allied business
> areas of a business house without getting stuck in
> managing media alone which is actually only a part
> of the gamut of PR practice.
>
> Resaerch , community developement, consumer affairs,
> Personal and HR are some of th areas we must start
> looking at using the latest techniques..
>
> reg
>
> rr iyer
>
> Prime Point Srinivasan <prpoint@gmail.
> dear friends
>
> In the India PR Blog, Palin has raised a very good
> subject. He has talked about the various aspects
> presented before the prospective clients by PR
> agencies during their pitch presentation. Please
> read in the following link :
>
http://www.indiaprb
>
> Normally, almost all the PR agencies present their
> capabilities in media relations.
>
> My feeling is that PR agencies should start talking
> about the communication with other stakeholders.
> They can talk about HR branding, investor
> communication, social media communication, internal
> communiation, marketing communication, external
> communication other than media, etc.
>
> PR Agencies feel more comfortable with media
> relations. (probably it is sytematic, clips
> measured, time bound, etc). Since PR Agencies
> confine only to media relations, the corporates also
> feel satisified with 'n' number of clips.
>
> I feel a time has come that PR Agencies should
> re-look and start developing their competency in
> other areas like internal communication, HR
> Branding, and other areas through which the
> perception of the stakeholders could be improved.
> As I have been repeatedly stressing, PR needs to be
> integrated with Marketing communication. Corporate
> CEOs also should start pressuring the PR Agencies to
> suggest tools and means for 'total communication
> management'.
>
> I invite members to share the views as to how we can
> take the PR industry to the next level.
>
> srinivasan
> Moderator
> http://www.prpoint.
>
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